How Long Do People Read A Blog?

March 17th, 2005 • Related • Filed Under

Problogger did an interesting piece on how long readers stay at a particular blog and I think the results were amazing.  They found that on average a user spends 96 seconds at a blog.

May not seem like much but the average TV commercial is 15-30 seconds long so bloggers capture the attention of potential consumers for up to 4 times longer.

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About the Author

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Everton is based in London and has worked in the internet and mobile space for over ten years now, and before that worked in corporate strategy and consulting. He has a degree in Economics from Cambridge University, and currently runs the Portal and online operations for one of the largest ISPs in the UK. He also writes for Windows 7 News.

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