HP To Acquire Snapfish

It’s been a busy week for acquisitions in the online photos sector, with Yahoo! announcing the acquisition of Flickr and now HP acquiring Snapfish for an undisclosed amount.

San Francisco-based Snapfish is an independent business unit of District Photo, a massive mail-order film processor with operations in the United States, U.K. and Canada. The company boasts more than 13 million registered members and is growing at a rate of more than 500,000 members per month.

I met with Snapfish about 12 months ago and was very impressed by their ability to white-label sites for ISPs and the wealth of marketing experience they had.

Larry Lesley, senior vice president at HP, said in a statement:

“Bringing Snapfish into HP’s digital photography portfolio is a strategic move for both companies. By offering a superior online photo service through Snapfish, we will be able to offer the home photographer greater choice when deciding exactly how, when and where they share, store and print their photos.”

The acquisition brings HP into direct competition with Kodak’s Ofoto, Shutterfly and Yahoo and further demonstrates how important and competitive the online photos market is becoming.

Click here to read more about the deal

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