iPod Tipped To Boost Apple’s Desktop Share

March 22nd, 2005 • Related • Filed Under

Apple could soon control 5 percent of the desktop computer market, Morgan Stanley predicts, thanks to the success of the iPod. Apple can look forward to gaining market share on the desktop as iPod users ditch their PCs in favour of Macs.

Analyst firm Morgan Stanley forecast on Friday that the Mac, currently on three percent of desktops, could win its way to five percent of desktop sales this year.

This was based on a survey of 400 iPod users that found that 19 percent expect to convert from PC to Macintosh. This conversion factor is double that previously expected by analysts, and over three times the six percent effect reported four months ago.

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Everton is based in London and has worked in the internet and mobile space for over ten years now, and before that worked in corporate strategy and consulting. He has a degree in Economics from Cambridge University, and currently runs the Portal and online operations for one of the largest ISPs in the UK.

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