I’ve just been reading about Microsoft’s new mobile video download service.
The service allows users to watch daily television programming, entertainment clips and other digital content for viewing on Windows Mobile-based devices.
Rather than being a OTA service, users have to download specially formatted content to their PCs and then transfer it to devices running Windows Mobile software.
The service is currently only available in the U.S for $19.95 for one year providing unlimited access.
I think Microsoft has made a big strategic mistake in not offering an OTA service. Network providers are desperately looking to increase their data usage, and no network provider is going to want to promote a service that encourages ‘offline’ usage.
