Such a small change, but one that could make a big difference to the amount of traffic received from search engines. Most search engines truncate the page title on their results. So with blogware pages, sometimes the actual article on your blog that matches the search query entered isn't visible – only the blog name.
I believe that if the article is displayed then a potential viewer is more likely to click through. To make your blog more search engine friendly (and more friendly to your viewers), you can change your base template in your blog to:
- Display only the blog name for the home page's page title
- Display category name/blog name for category page results rather than blog name/category name.
- Display only the article title for the page title when viewing an article.
To do this, edit your base template and replace the line that begins with <title> with the following:
<title>{{if article.categories}}{{if page.title}}{{page.title}}: {{blog.name}}{{/if}}{{elsif category.label}}{{if category.label eq "Main Page"}}{{blog.name}}{{else}}{{category.label}} : {{blog.name}}{{/if}}{{/if}}</title>
Save your changes to the template and hopefully you will get more search traffic!
Thanks to Adaptive Hosting for the code
