BBC announces iMP content trial
BBC New Media has today (16 May 2005) announced the next phase in the development of the BBC’s interactive Media Player (iMP): an extensive three month content trial that will begin in September 2005.
iMP offers UK viewers the chance to catch up on TV and radio programmes they may have missed for up to seven days after they have been broadcast, using the internet to legally download programmes to their home computers.
To read the full release click here
More on this topic:TechDigest, Advanced Media Committee
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Comment by Aqute Market Research on 5 September 2005:
Following on from the first post about what the BBC has been doing, here are my thoughts on the strategy behind it. Understanding the scale of the BBC's strategy online is a daunting task. The BBC is not only the