Nokia Play Down Skype

According to Nokia chief strategy officer, Tero Ojanperä, Skype must branch out or die.

“Someone needs to make money… [Skype] cannot survive on voice calls alone, it needs to find a business model,” he said.

Skype is doomed in its present form, according to Nokia – but mobile-to-VoIP is where it’s at.

Nokia’s Timo Luukka, director of product marketing in the enterprise mobile devices business unit, added:

“It’s non-standards technology. Right now, it’s a laptop consumer phenomenon. We’re seeing what we can do with it… let’s see where it goes. The danger zone with them is how far they can support it when it ‘horizontalises’.

“It’s up to users how much are they willing to accept quality. Corporate users need [VoIP of a] quality that’s a minimum of today’s telephony.”

I have to admit that Skype has limited appeal as a mass-market product at the moment, but i believe this could change once SkypeIn is launched, which will make Skype a serious alternative to a traditional service. Until then I think Skype will struggle to make money as the majority of its calls will remain PC-2-PC.

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