I just don’t seem to be able to escape from people talking about podcasting at the moment. Everywhere I go on the internet these days, and even when I listen to the radio on the way to work, they always seem to be talking about podcasting and how it’s the new big thing.
But I’ve yet to see anyone produce any stats that shows how successful podcasting really is. I’m starting to think that podcasting is just being talked up at the moment and lots of people and radio stations are being sucked in.
Does anyone have any proof that downloading podcasts is a popular pastime with consumers?
