Podcasting - All Hype?

July 1st, 2005 • Related • Filed Under

I just don’t seem to be able to escape from people talking about podcasting at the moment. Everywhere I go on the internet these days, and even when I listen to the radio on the way to work, they always seem to be talking about podcasting and how it’s the new big thing.

But I’ve yet to see anyone produce any stats that shows how successful podcasting really is. I’m starting to think that podcasting is just being talked up at the moment and lots of people and radio stations are being sucked in.

Does anyone have any proof that downloading podcasts is a popular pastime with consumers?

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About the Author

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Everton is based in London and has worked in the internet and mobile space for over ten years now, and before that worked in corporate strategy and consulting. He has a degree in Economics from Cambridge University, and currently runs the Portal and online operations for one of the largest ISPs in the UK. He also writes for Windows 7 News.

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  1. #1

    Comment by Aqute Market Research on 5 July 2005:

    Connected Internet recently underwent a rebirth, and seems to be adding more value to each post. They seem much more useful now. Interesting comments about MSN and Vodafone here (true, MSN has opted for yesterday's model, which was an easy

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