ICE-In Case of Emergency Campaign


In the wake of the London bombings, there is a new campaign in the UK to get everyone to add a ‘ICE-In case of Emergency’ contact to their phone address books so that emergency services can quickly call from a victims moby to find out who they are, inform next of kin etc.

This is a very good idea and I immediately put my brother’s number in as I know he is level-headed in a crisis and if anything was wrong with me he would know what to do. The problem is though, he’s a bit of a technophiles (he’s only just got a DVD player!) and he hasn’t programmed any numbers into his phone so if the emergency services called him from my moby it would take him a while to work out who was in trouble!
More on this topic: textually.org: Emergency contact campaign starts, MobHappy

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About the Author: Everton is based in London and has worked in the internet and mobile space for over ten years now, and before that worked in corporate strategy and consulting. He has a degree in Economics from Cambridge University, and currently runs the Portal and online operations for one of the largest ISPs in the UK. He also writes for Windows 8 News, Windows 8 News and One Tip A Day.

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