Skype Offers Discounts For SkypeOut

July 11th, 2005 • Related • Filed Under

Skype have launched a promotion to try and increase SkypeOut usage.  Every month there will be up to 4 free SkypeOut Days where users will be able to redeem 10 minutes of credit for SkypeOut calls for free.  Given that 10 mins costs around 20 cents this isn't the greatest offer.  

I really think Skype's marketing is quite poor.  I've never received a promotion or offer via email etc.  I think so far they've been resting on their laurels and growing through word of mouth.  If they are serious about actually making some money they need to do some serious marketing to take Skype to the masses.

If they want some promo ideas they could try checking out SkypeJournal

More: Om Malik

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About the Author

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Everton is based in London and has worked in the internet and mobile space for over ten years now, and before that worked in corporate strategy and consulting. He has a degree in Economics from Cambridge University, and currently runs the Portal and online operations for one of the largest ISPs in the UK. He also writes for Windows 7 News.

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  1. #1

    Comment by Aqute Market Research on 12 July 2005:

    Skype have launched a promotion; sounds to me like SkypeOut is not doing all that well. Connected is right - for a service with so many users, their own marketing is poor. True, they have done very well out of

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