Podcasting - still no hard data
I asked Peter of Blogware fame if he had any data showing how popular podcasts are and he said he’d been looking for the same and hadn’t managed to find any but he said that a Forrester report might have some details.
I checked out the report and to be honest, it doesn’t seem to have any hard facts, it just seems to repeat the usual ‘podcasting is going to be huge’ mantra. Here are some extracts:
…..Podcasting reaches 12.3 million households. Podcasting sprang into existence a few months ago. But it’s already generating the kind of cognoscenti buzz that accompanied the emergence of blogging and RSS content distribution…
…..As broadband reaches 62% of households by 2010 and MP3 players spread, mainstream consumers will also become interested in podcasting’s time-shifted audio experience…….
…..Forrester expects broadcasters like Infinity Broadcasting to join in using their new online presences. After all, podcasting’s business model is familiar to broadcasters: promote artists and sell ads to support content.
I was really hoping that Forrester would come through for me with some hard data. Does anyone have any conclusive proof that podcasts are popular? I’m not looking for proof that bloggers are listening to each others podcasts - I want real proof that podcasts are the ‘next big thing’ and that joe public is listening.
More on this topic: NevOn
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