SEO Tips: 10 Useful Tips

August 11th, 2005 • Related • Filed Under

I’ve been using the free version of Web CEO this evening and even in the free version I’ve picked up a lot of useful tips to help with my Search Engine Optimisation. Here are 10 things that I’ve learnt so far:

  1. Don’t use stop words like “and” “on” “a” “the” “about” “are” “that” “were” “by” “of” as search engines don’t take these auxillary words into consideration. By using a stop word in your Title tag, you potentially damage your rankings.
  2. Keep the max number of words on a page under 1320. Analysis has shown that the top sites have no more than this per page. My page had 4495 words so I’m going back to posting just extracts on the homepage.

  3. Put your keywords in bold as this tells the search engines these words are important.
  4. Put your keywords in your titles as this tells the search engines these words are important.
  5. Display your keywords at the end of the page. I’ve cheated here a bit and added a new nav at the bottom of all my pages that has my keywords as searches.
  6. Use <H1> tags for your titles as Search Engines pick these up. The blogware template doesn’t use these tags as standard so it took me a while to work out how to add them without my title font getting out of control, but I managed it.
  7. Put your Keywords in your Alt image tags. Click here to learn why. All the images within my template now do this and I will try and add tags into any images I manually add from now on.
  8. Keep your page size under 100Kb. Google only stores this as a maxiumum in its cache so any bigger and some of your content will get missed (Yahoo’s max is 500Kb)
  9. Watch your colours. If your text is similar in colour to your backgrounds some search engine will consider this spam
  10. Keyword Weight. Keywords must appear at in at least 1% of the words on the page.

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About the Author

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Everton is based in London and has worked in the internet and mobile space for over ten years now, and before that worked in corporate strategy and consulting. He has a degree in Economics from Cambridge University, and currently runs the Portal and online operations for one of the largest ISPs in the UK.

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There Are 7 Responses So Far. »

  1. 1

    Comment by burtonator on 12 August 2005:

    I think #1 is a NOOP. At best you’re just wasting words since a title can only be sooooo long.
    The main question about all this SEO is how much is it worth. Sure you can go the extra mile but for what?
    Something tells me that just focusing on quality content and letting PageRank to its thing is enough.
    Maybe I’m wrong though.
    Kevin

  2. 2

    Comment by green on 6 May 2007:

    Why google stores 100k and yahoo 500?

  3. 3

    Comment by Everton on 6 May 2007:

    Dunno

  4. 4

    Comment by Ajay M on 15 May 2007:

    Display your keywords at the end of the page. I’ve cheated here a bit and added a new nav at the bottom of all my pages that has my keywords as searches.

    I could not undersrtand this…Wot exactly u mean by this?

    @ gren
    the one reason is that google indexes a lot more pages thn Yahoo so it has 100 KB whr as Yahoo has 500KB

  5. 5

    Comment by Everton on 15 May 2007:

    i used to have a list of my main keywords at the bottom of each page

  6. 6

    Comment by Mike Zoekmachine Optimalisatie on 16 May 2007:

    Some useful tips, thank you very much!

  7. 7

    Comment by Daniel Morgan on 7 April 2008:

    Very basic strategies to good search engine ranking and they should be focused on primarily during the construction process on a site/blog. I agree with burtonator here that content is the main thing, but then what is the point in good content if no one is going to find it? I think that finding a balance is really important. Once these things have been implemented and your site published you need to look at your link popularity, ie: how many external links there are to your site. To increase this and therefore your ranking the best way is to write quality articles and post them in related article directories. Another good way is to sign up to related forums and post regularly, with your url in your signature. These a are just a couple of ways but there are lots and lots…

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