Google Using Google Ads To Recruit Staff - A New Use For Google Ads?


I think I need to start Googling my name more! Google appear to be to trying to recruit staff by placing Google ads for people when they Google their name. Do a Google search for Susan Dumai, a researcher for MSN search to see what I mean.When you think about this, it’s could actually be a quite clever way to get in touch with an individual, who will be the main person Googling themselves. It’s probably quite cheap as well - who else is going want to buy ads for ‘Susan Dumai’?

I wonder if other companies will start buying Google Ads to start targeting individuals? e.g. a mortgage company could buy the names of people who are coming up to renewal and places ads for their products, a weight-loss company could place adds for people who are overweight etc etc.

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Everton is based in London and has worked in the internet and mobile space for over ten years now, and before that worked in corporate strategy and consulting. He has a degree in Economics from Cambridge University, and currently runs the Portal and online operations for one of the largest ISPs in the UK. He also writes for Windows 7 News.

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  1. #1

    you might want to credit your sources .. scoble for example.

  2. #2

    True Scoble posted this as well but not in as much detail.
    Google trying to recruit Susan Dumais?
    Nothing comes up for my name lol

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