New Type Of Spam - Referral Spam

September 30th, 2005 • Related • Filed Under

In my meeting with Kim from Blogware she told me about a new type of spam which at the moment blogware are calling referral spam.  Basically this is where spammers link to your website in the hope that when you check out your referral stats you will click on the link to see who they are. 

Until Kim explained to me what was going on I have admit that I was falling for this tactic as I was trying to work for instance why 120 people from petsellers.net were clicking through to my blog!
Seems like a pretty dumb spamming tactic to me as it is totally untargetted and is hitting such a small niche of users.  I guess people will do anything to make money.

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About the Author

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Everton is based in London and has worked in the internet and mobile space for over ten years now, and before that worked in corporate strategy and consulting. He has a degree in Economics from Cambridge University, and currently runs the Portal and online operations for one of the largest ISPs in the UK. He also writes for Windows 7 News.

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There Are 2 Responses So Far. »

  1. #1

    Comment by Tris Hussey on 30 September 2005:

    Yeah, this has been bugging me for months. Did Kim have any solutions?

  2. #2

    Comment by Kim Phelan on 15 November 2005:

    Our optimization work is including some referral spam tools, as of the new year (exact date tbd) you'll be able to block bad referrers, and they'll not be able to access your blog anymore. More details closer to the release!

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