Help - Why Are My Google Adsense Impressions Lower Than My Site Impressions?

November 22nd, 2005 • Related • Filed Under

Filed Under: Blogging • Tools & Tips

Tags: Google, Problogging, SEO

As regular visitors may have noticed, Google Adsense adverts have reappeared on my blog. However, according to the Google Adsense reports the ads are only showing on around 1/10 of my pages.  If this is true obviously I want to fix it as I could be making ten times as much money. I’ve fired off emails to Google and Blogware to see if they can help. Any ideas why? All help appreciated.

Subscribe To RSS Feed Updates (What is RSS??)

Bookmark & Share

Related Posts

• Google Adsense Cheque Bounces!
• I’ve increased My Adsense eCPM By 50% Using Section Targeting
• Essential Reading: SEO & Adsense Optimisation Tips From….Google
• Guide To Google Adsense Smart Pricing
• Google Adsense Optimization Tip: Don’t Use Competitive Filters
• Is It Time For Google Adsense To Lift Its Ban On Other Contextual Ads?
• Google Adsense Smart Pricing - Help Please

«« Wikipedia Enters The Top Ten Online News/Info Sites

New Google Service - Google Porn aka Google Base »»

About the Author

Everton is based in London and has worked in the internet and mobile space for over ten years now, and before that worked in corporate strategy and consulting. He has a degree in Economics from Cambridge University, and currently runs the Portal and online operations for one of the largest ISPs in the UK. He also writes for Windows 7 News.

See All Posts by This Author

There Are 5 Responses So Far. »

1. #1

   Comment by Chris Scott on 23 November 2005:

   Make sure you aren't counting XML requests when looking at your blog's visitors stats. Also, keep in mind that visitors w/out javascript enabled won't see your ads and those with ad blockers may not see them. Also, when I look at this page currently the ad is a Google ad and I'm not sure if those would be reflected in your AdSense stats.
2. #2

   Comment by Everton Blair on 23 November 2005:

   I'm definitely looking at the html numbers. I do around 10-12K html requests per day on average, but only around 1.2k google impressions. I'd be amazed if 90% of my readers have j/s disabled or ad blockers in place
3. #3

   Comment by burtonator on 24 November 2005:

   I’ve noticed thhat their stats are just often incorrect.
   1. They’re batch updated… not realtime
   2. They don’t add up.
   3. If there is no ad inventory at a given time I’m not sure you get an impression.
   Not sure about #3 though. I’m still tuning adsense though…
   Kevin
4. #4
   

   Comment by Feeling ripped off on 1 March 2007:

   Try running an alternate ad program to see if the numbers jive.

   I have a popular local site with about 50K+ visitors month (100,000 if you count non-human traffic) and the program only counts about 1,500 impressions day. Heck, I’m on my own site all day and probably generate 1,000 impressions day.

   In my experience, the program seems to be Waaay offf!

   Website are really at their mercy with no auditing.
5. #5
   

   Comment by Everton on 1 March 2007:

   lol this post brings back memories. I think the problem was that Blogware were reporting server requests not page views….it’s been so long I can’t remember

Post a Response