Chitika To Launch Local eMiniMall Ads

November 28th, 2005 • Related • Filed Under

Darren Rowse reports that Chitika is on the verge of launching local UK ads, with other European countries to follow, which will hopefully help CTR rates as UK consumers are more likely to click on UK ads.

Does anyone know if the UK ads will be displayed if Chitika spots a UK IP address or will all ads be from the UK regardless of the location of the visitor?

I’m just a bit worried, as my Chitika ads are performing reasonably well, and even though I run a UK blog the majority of my visitors are from the US.

Update: I’m seeing UK ads without making any changes to my account so they are geo-targeting automatically

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Everton is based in London and has worked in the internet and mobile space for over ten years now, and before that worked in corporate strategy and consulting. He has a degree in Economics from Cambridge University, and currently runs the Portal and online operations for one of the largest ISPs in the UK. He also writes for Windows 7 News.

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There Are 3 Responses So Far. »

  1. #1

    Comment by BrocanteHome on 28 November 2005:

    Ugh. I am distraught about this: almost all of my visitors are American and this really blows what was turning out to be an excellent revenue source right out of the water…
    Is there anyway around it?

  2. #2

    Comment by Everton Blair on 28 November 2005:

    They are geo-targetting automatically so don't panic!

  3. #3

    Comment by BrocanteHome on 28 November 2005:

    I'm prone to panicking: but I get it now, thank you!

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