Double AdSense CTR – Use Section Targetting

Everton | Dec 15, 2005 | Comments


I’ve read lots of articles on SEO but none of the changes that I’ve made have had the same impact on my CTR as implementing Section Targetting. I added Section Targetting two days ago based on the advice of Matt Cutts from Google and already my CTR rates are up 50%. It will take a while for Google to re-index all of my pages so I estimate that the overall effect will be to double my CTR.

Section targeting allows you to suggest sections of your text and HTML content that you’d like Google to emphasise or downplay when matching ads to your site’s content.

If you have Google Adsense ads on your pages then you can Section Targetting by adding the following HTML tag to tell Google where the relevant content starts that you want the ads to match:

<!– google_ad_section_start –>

and the following code to tell Google where the relevant content ends:

<!– google_ad_section_end –>

You can add these tags as many times as you think is necessary, but it’s not a good idea to add this code to small chunks of text as you may do more damage than good as it will be hard for Google to get the gist of the content you’ve tagged.

Let me know if making these changes has a positive effect on your CTR. Remember you are not allowed to share your actual CTR but feel free to add your percentage uplift.


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About the Author: Everton is based in London and has worked in the internet and mobile space for over ten years now, and before that worked in corporate strategy and consulting. He has a degree in Economics from Cambridge University.He also writes for Windows 7 News, Windows 8 News and One Tip A Day.

  • did it double your ctr ?
  • hmm can't remember if my CTR or rev per click went up, but my eCPM went up 50%
  • Do you still use this method on your blog.
  • Yes, it's very important to use section targetting.
  • i try to section targeting but seem like no much improvement on CTR
  • @E - as a follow-up I went and checked my TypoXP Reloaded theme for this code and it is present back to version 1.1 of the theme.
  • we should add the section targeting codes in the single post pages right ? i am gonna try it this time :)
  • @Mark

    The targetting in Typo is one of it's strong points. If only I'd remembered to keep it in......

    @Shashank

    Add the targetting to any page where you are displaying adsense ads. I would also think hard about whether or not to put adsense ads on pages other than single.php, as the poor CTR on those pages can pull down the CPC on the pages with better CTR because of Smart Pricing e.g I don't feature adsense on my homepage, or in my sidebar because of the poor eCPM. The unit under my posts is a strong candidate for removal and I review it every month or two.
  • Thanks for your informations.
  • Hi Everton,

    I've been having low CTR% on this site www.personalfinanceanalyst.com - do you have any recommendations that might help me improve the CTR?

    Thanks
    Anthony
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