Double AdSense CTR – Use Section Targetting

I’ve read lots of articles on SEO but none of the changes that I’ve made have had the same impact on my CTR as implementing Section Targetting. I added Section Targetting two days ago based on the advice of Matt Cutts from Google and already my CTR rates are up 50%. It will take a while for Google to re-index all of my pages so I estimate that the overall effect will be to double my CTR.

Section targeting allows you to suggest sections of your text and HTML content that you’d like Google to emphasise or downplay when matching ads to your site’s content.

If you have Google Adsense ads on your pages then you can Section Targetting by adding the following HTML tag to tell Google where the relevant content starts that you want the ads to match:

<!– google_ad_section_start –>

and the following code to tell Google where the relevant content ends:

<!– google_ad_section_end –>

You can add these tags as many times as you think is necessary, but it’s not a good idea to add this code to small chunks of text as you may do more damage than good as it will be hard for Google to get the gist of the content you’ve tagged.

Let me know if making these changes has a positive effect on your CTR. Remember you are not allowed to share your actual CTR but feel free to add your percentage uplift.

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27 Responses to Double AdSense CTR – Use Section Targetting

  1. Martin January 7, 2007 at 10:49 am #

    did it double your ctr ?

  2. Everton January 7, 2007 at 12:06 pm #

    hmm can’t remember if my CTR or rev per click went up, but my eCPM went up 50%

  3. Paul December 21, 2007 at 4:57 pm #

    Do you still use this method on your blog.

  4. Paul December 21, 2007 at 4:57 pm #

    Do you still use this method on your blog.

  5. Everton December 21, 2007 at 7:38 pm #

    Yes, it’s very important to use section targetting.

  6. Avatar of Everton
    Everton December 21, 2007 at 7:38 pm #

    Yes, it’s very important to use section targetting.

  7. km January 21, 2008 at 3:21 am #

    i try to section targeting but seem like no much improvement on CTR

  8. km January 21, 2008 at 3:21 am #

    i try to section targeting but seem like no much improvement on CTR

  9. Mark from Bloglyne January 21, 2008 at 12:07 pm #

    @E – as a follow-up I went and checked my TypoXP Reloaded theme for this code and it is present back to version 1.1 of the theme.

  10. Mark from Bloglyne January 21, 2008 at 12:07 pm #

    @E – as a follow-up I went and checked my TypoXP Reloaded theme for this code and it is present back to version 1.1 of the theme.

  11. Shashank January 21, 2008 at 4:34 pm #

    we should add the section targeting codes in the single post pages right ? i am gonna try it this time :)

  12. Shashank January 21, 2008 at 4:34 pm #

    we should add the section targeting codes in the single post pages right ? i am gonna try it this time :)

  13. Everton January 21, 2008 at 7:35 pm #

    @Mark

    The targetting in Typo is one of it’s strong points. If only I’d remembered to keep it in……

    @Shashank

    Add the targetting to any page where you are displaying adsense ads. I would also think hard about whether or not to put adsense ads on pages other than single.php, as the poor CTR on those pages can pull down the CPC on the pages with better CTR because of Smart Pricing e.g I don’t feature adsense on my homepage, or in my sidebar because of the poor eCPM. The unit under my posts is a strong candidate for removal and I review it every month or two.

  14. Avatar of Everton
    Everton January 21, 2008 at 7:35 pm #

    @Mark

    The targetting in Typo is one of it’s strong points. If only I’d remembered to keep it in……

    @Shashank

    Add the targetting to any page where you are displaying adsense ads. I would also think hard about whether or not to put adsense ads on pages other than single.php, as the poor CTR on those pages can pull down the CPC on the pages with better CTR because of Smart Pricing e.g I don’t feature adsense on my homepage, or in my sidebar because of the poor eCPM. The unit under my posts is a strong candidate for removal and I review it every month or two.

  15. arlanhas October 15, 2008 at 5:12 pm #

    Thanks for your informations.

  16. arlanhas October 15, 2008 at 6:12 pm #

    Thanks for your informations.

  17. Anthony December 18, 2008 at 10:40 pm #

    Hi Everton,

    I’ve been having low CTR% on this site http://www.personalfinanceanalyst.com – do you have any recommendations that might help me improve the CTR?

    Thanks
    Anthony

  18. Anthony December 18, 2008 at 11:40 pm #

    Hi Everton,

    I’ve been having low CTR% on this site http://www.personalfinanceanalyst.com – do you have any recommendations that might help me improve the CTR?

    Thanks
    Anthony

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  20. Avita February 7, 2009 at 4:20 am #

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  21. Chris April 17, 2009 at 1:34 am #

    Thanks for this – have you still found good results with adsense using this tactic?

    • Everton April 17, 2009 at 6:41 am #

      yes – it definitely works

  22. Chris April 17, 2009 at 2:34 am #

    Thanks for this – have you still found good results with adsense using this tactic?

    • Avatar of Everton
      Everton April 17, 2009 at 7:41 am #

      yes – it definitely works

  23. Viktor July 22, 2009 at 10:09 am #

    thanks, mine eCPM and CTR have grown too!

  24. Viktor July 22, 2009 at 11:09 am #

    thanks, mine eCPM and CTR have grown too!

  25. ILoveFreeSoftware October 17, 2009 at 6:45 am #

    This is a very nice tip. I wasn't aware of this at all, and did feel that Google ads sometimes were influenced by non-related areas of the website, like sidebars. I will try this out to see if this helps.