Kevin Burton over at Feedblog has written an interesting post about how Google, Yahoo and Microsoft employees are making serious money blogging about their jobs i.e. they get the scoops before anyone else.
He also makes an interesting point that most internal PR teams are quite poor at generating online coverage. I have to say that unfortunately this is true of my own company, who don’t seem to be able to generate a lot of coverage online but loads of coverage offline with print media etc. Maybe they should start a blog…..
To be honest I tend to use this to my advantage by getting copies of draft press releases before they are released, drafting my post, and then posting them on my blog at the exact same second the information becomes ‘public knowledge’. Obviously I have to be careful that I don’t jump the gun and blog about a new service or launch before it is announced.
I try to be careful though as I don’t want to get in trouble with my employers about some of my views. My boss reads my blog so I guess if I step out of line he will tell me before it goes any higher.
Do you blog about your job? Has it caused you any problems at work?
Link: Feedblog
