Do Google Miss Anything??? Check Out 466453.com


As most of you I work for an ISP/Telco/Portal in the UK. One of the things I think we are really bad at is securing domain names that are related to our business units e.g. misspellings, getting all variants (.com, .co.uk, .org etc). It has cost us dearly in the past where we have had to overpay to get domains that we should have got for a quid.

I wish we would take a leaf out of Google’s book, who have even started registering domains based on numeric keyboards that use predictive text like most mobile phones. For instance, they have even registered 466453.com. Why? Try it on your phone and see what it spells.

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Everton is based in London and has worked in the internet and mobile space for over ten years now, and before that worked in corporate strategy and consulting. He has a degree in Economics from Cambridge University, and currently runs the Portal and online operations for one of the largest ISPs in the UK. He also writes for Windows 7 News.

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