ITunes Now Selling TV Shows Before They Appear On TV


This is a very interesting development.  Nickelodeon and Comedy Central are putting shows on iTunes before they
broadcast on television. Nickelodeon just put a new episode of Zoey 101
called “Girls Will Be Boys” ahead of its January 29th network debut and
Comedy Central will put a new episode of “Drawn Together” three days
before its February 1 network debut. While the Zoey 101 episode will
cost $1.99, the Drawn Together episode will be available for free.

According to ipodbank, television networks receive $1.44 in download revenue per user as
opposed to about 57 cents in advertising revenue per television viewer.   I didn't realise that there was such a big difference between the two.  I guess tv advertising rates are falling as more and more people skip the adverts with PVRs etc.

Hopefully, at some point this service will come to the UK.


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About the Author: Everton is based in London and has worked in the internet and mobile space for over ten years now, and before that worked in corporate strategy and consulting. He has a degree in Economics from Cambridge University.He also writes for Windows 7 News, Windows 8 News and One Tip A Day.

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