ITunes Now Selling TV Shows Before They Appear On TV
This is a very interesting development. Nickelodeon and Comedy Central are putting shows on iTunes before they
broadcast on television. Nickelodeon just put a new episode of Zoey 101
called “Girls Will Be Boys” ahead of its January 29th network debut and
Comedy Central will put a new episode of “Drawn Together” three days
before its February 1 network debut. While the Zoey 101 episode will
cost $1.99, the Drawn Together episode will be available for free.
According to ipodbank, television networks receive $1.44 in download revenue per user as
opposed to about 57 cents in advertising revenue per television viewer. I didn't realise that there was such a big difference between the two. I guess tv advertising rates are falling as more and more people skip the adverts with PVRs etc.
Hopefully, at some point this service will come to the UK.
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