AOL and Yahoo To Charge To Deliver Email


I just read a very interesting article in the New York Times.  AOL and Yahoo are starting to use a system that will give preferential treatment to emails from companies that pay from 1/4 to a penny per email to guarantee delivery.  Otherwise, the messages will be delivered normally, running the risk of being blocked by a spam filter.  The service will work like the Special Delivery post service or Certified mail in the US, where delivery on a certain date is guaranteed.

This may usher in changes in the economics of the internet.  At the moment, to use the internet senders and recipients of data and e-mail cover their own costs of using the net, which is different from, say, the telephone system, in which the company whose customer places a call pays a fee to the company whose customer receives it.

One idea that we've touted at work a few times is how we as a network could charge to provide preferential bnadwidth to certain content providers e.g. a certain video download service could be given priority on our network over other data for a fee.

I personally didn't think this was going to happen for a few years, but Yahoo and AOL's move may accelerate this.

More:  New York Times

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Everton is based in London and has worked in the internet and mobile space for over ten years now, and before that worked in corporate strategy and consulting. He has a degree in Economics from Cambridge University, and currently runs the Portal and online operations for one of the largest ISPs in the UK. He also writes for Windows 7 News.

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