ntl:Telewest Merge With Virgin Mobile – Customers To Be Enticed With Fourplay

ntl:Telewest have finally reached agreement with Virgin Mobile over the
terms of a takeover offer, which values the mobile operator at £962.4m
($1.62bn), together with an agreement to re-brand all consumer operations with the Virgin brand in the future.  The combined company will have revenues of over £3.9bn which will put it on a par with Sky and Vodafone UK.

The new company, Virgin Broadband(??) will be the first company in the UK to offer quadruple play to customers – Broadband, TV, fixed and mobile telephony.  I really think that fourplay combined with the Virgin brand will reshape the way consumers think about communications and entertainment.  Telewest had great success with its tripleplay (TV, broadband and mobile) '3 for £30' campaign.  Imagine how successful a strong fourplay offer will be, combined with the Virgin brand which is rated as the 4th best market brand in the world?

I think ntl:Telewest have made it clear that they intend to really take on BT and Sky.  I think the company is now the largest broadband operator, the 2nd largest telco, the 2nd largest TV operator and the 5th largest mobile company so we should expect to see some innovative packages coming soon.  ntl:Telewest may even be considering going head-2-head with Sky for sports and movie rights for the first time.

Lets just hope that their customers, including me, benefit.

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