Premiership Football Rights Bidding Starts This Week

April 25th, 2006 • Related • Filed Under

Bidding for Premiership Football Rights starts this week and for once it looks like BSkyB won’t have things their own way. For starters, of the six packages available only a maximum of five can be sold to one broadcaster. Also, ntl:Telewest are rumoured to be looking to challenge Sky, and The Guardian also reports that Setanta, the Irish pay-TV broadcaster, is planning to bid for two packages.

I guess one of the advantages of Sky’s monopoly over live Premiership football was that viewers only had to subscribe to one premium channel. I really hope we don’t end up with an awful scenario where users have to choose between 3 or more channels.

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Everton is based in London and has worked in the internet and mobile space for over ten years now, and before that worked in corporate strategy and consulting. He has a degree in Economics from Cambridge University, and currently runs the Portal and online operations for one of the largest ISPs in the UK. He also writes for Windows 7 News.

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