Is It Time For Google Adsense To Lift Its Ban On Other Contextual Ads?

November 29th, 2006 • Related • Filed Under

A post today on the Blog Herald where they question whether using in-line ads are an acceptable practice, has just reminded me of a major beef I have with using Adsense.   Even if many bloggers wanted to use inline advertising on their sites, they can’t as just about every blog uses Google Adsense which as part of the T&Cs doesn’t allow bloggers to show other contextual ads.

As more and more good alternatives for bloggers to monetise their efforts become available, I really think that Google may have to consider lifting their restriction on allowing other contextual ad networks to be used at the same time.  On this blog for example I’ve gone from being 100% reliant on Adsense, to only about 60% reliant.

What exactly are they afraid of other than that their own CTR will fall, because users are presented with other meaningful ads?  If they deliver good quality ads, then they won’t have a problem. 

It all seems a bit selfish to me.

 

Bookmark & Share

Related Posts

«« Yet Another Free Online TV Service - Streamick.com
Poll Closed: What Will Santa Be Bringing You This Christmas »»

About the Author

author photo

Everton is based in London and has worked in the internet and mobile space for over ten years now, and before that worked in corporate strategy and consulting. He has a degree in Economics from Cambridge University, and currently runs the Portal and online operations for one of the largest ISPs in the UK. He also writes for Windows 7 News.

See All Posts by This Author

Subscribe without commenting

Post a Response


Comment Policy: Any comments are permitted only because the site owner is letting you post, and any comments could be removed for any reason at the absolute discretion of the site owner.