Heather Hopkins from Hitwise has produced an interesting analysis of the online fiasco over at Threshers this week.
For those of you who missed it, Threshers, the high street off-license (AKA wine store) sent a 40% discount voucher around to suppliers and distributors. Unfortunately they didn’t factor in the power of email, and the offer spread virally across the web and resulted in a stampede by UK consumers eager to get their Christmas tipple. (If you missed out on the offer, then I’ve attached a copy of the coupon at the end of the post)
The chart below shows the almost ‘Digglike’ impact on the Thresher website.
Hitwise report that:
Visits to the Threshers website (http://www.threshers.co.uk/) surged eight-fold last week and the site ranked #37 among Grocery and Alcohol websites up from #103 the week before.
Update: I can’t work out how to attach the coupon, but all you need to do is enter the code: WINEORB at the checkout
