Pixelotto Looks Like It’s Going To Be A Success


Pixelotto, which is the second money-making site from milliondollarhomepage.com founder Alex Tew, went live earlier live today and already nearly 10% of the pixels have been sold.  Looks, like Alex is onto another winner.

Alex obviously wasn’t going to sit on his laurels after making a cool $1m in just four months with milliondollarhompage.com, which offered 1 million pixels for sale at $1 each.  Pixelotto, fixes a lot of the flaws with the first project.  Each Pixel this time will cost $2, with $1 adding to Alex’s growing bank balance and the second $1 going into a prize draw.  Visitors to the site are encouraged to click on adverts as each click will be entered into a prize draw to win the remaining $1m once the last pixel is sold.

The beauty of Pixelotto is that it corrects the flaws with Milliondollarhomepage in that there wasn’t any real incentive for users to click on the pixels, which lowered the value of the pixels to potential advertisers.  Also, it was a one-time wonder which although netting $1m for Alex couldn’t be repeated.

This time around with Pixelotto, advertisers will get more visitors because of the frantic clicking of users trying to increase their changes of winning a million, and Alex also gets a nice recurring revenue stream as he can reset the site and start a new draw once all the pixels are sold.

Judging by the speed that the initial pixels are selling at, I’m guessing he’s going to be banking $1m every month or so.

Sickening, eh?

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Everton is based in London and has worked in the internet and mobile space for over ten years now, and before that worked in corporate strategy and consulting. He has a degree in Economics from Cambridge University, and currently runs the Portal and online operations for one of the largest ISPs in the UK. He also writes for Windows 7 News.

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  1. #18

    hey! let’s make pixelotto a crushing financial failure!

    click like billy-o on the google ads!

    perhaps a little spider to do same? maybe have a web page devited to hosintg goodle ads which share in the proceeds and donate the money t charity!

  2. #17

    A forum has been started where people can express exactly what they think of Alex Tew and Pixelotto!

    PixelottoSucks.com

    Don’t hold back! ;)

  3. #16

    This is odd?
    I posted on here on the 12th Dec… when Pixelotto was at $141,200… Its now only at $142,900 … Thats not much progress.. Unless someone pulled out ??

    I see there are more ads on the http://www.milliondollaremployment.co.uk/ page..
    Are they riding on the back of Pixelotto??

  4. #15

    just noticed that if you search for pixelotto on google you get a google Adword ad… for the site…

    a sign that maybe the free word of mouth is not like it was last time round?

    initially I was bullish about the prospect until someone pointed out that the ad visitors are not good customers : they cost you money in bandwidth and do not buy: they, as I do, just click and immediately close the tab in firefox and click again and go away and come back tomorrow. they are incentivised to click the ads in rapid succession as the task at hand is getting the clicks out of the way, not browsing happily. energy expended after ad clicking, they get bored (as i do) and move onto another site and have no incentive whatsoever to click on the remain ads. furthermore the ads are partially obscured when youa re playing teh game…

    if this succeeds it wont be because of good value proposition to the customer… but I am willing to be proven wrong and certainly wish him luck

    one thig to bear in mind about teh milliondollarhomepage was the idea that everyone who advertised was “part of the big game” and we liked the advertisers for being equally brave and also supporting this wacky original idea. now, however, the sheen of innocence and trend-bucking is gone, and Alex is no longer the rebel millionaire.

    again, I say, hope it works out, but I won’t be advertising though i wish I ahd on the original.

    Perhaps the advertisers who made money on the first one will be back, but they will be watching even closer the value of their investment. the advertising is less directed in this incarnation as the clicker is not a happy inquisitive browser but a greedy lazy bored browser (like me) who jsut wants to get in oand out and hope the cheque comes in

    the lessons from milliondollarhomepage are all about community and intangibless, not milking some pixels, no doubt Alex will figure it out but thiss incarnation shows his age i think. he’d do well to work for a consulting firm for a bit and see beyond the hype and the gloss

    as someone posted before this same comment on another website, “if it ain’t broke, don’t fix it”

  5. #14

    Prize fund is at $141,200 as at time of post.. which is not bad - BUT, we know he emailed all those on the MDHP a week before Pixelotto went live.. (seen on other blogs) so, allowing for new people lets say about only 10% on MDHP have decided to go on to Pixelotto.. What does this say??? Also, the Alexa rating for http://www.milliondollaremployment.co.uk has improved considerably since last week. There is a real interest in pixel ads again.

  6. #13

    Pixelotto begins the “Year Of CLICKING?!!”
    See more at http://mini-billion.blogspot.com

  7. #12

    Hi my name is Michael Blakeley, I was set to launch http://www.tickettoamillion.com on friday 8th December and after a year and half of inactivity Alex drops this bombshell. Which is exactly the same as my website.

    Check it out - pretty much exactly the same idea, but since I had to build it myself in my spare time it took me from August 16th when I registered the domain name till now to launch it, unfortunatly for me looks to be a little to late!

    Anyway check it out and enter my competition, even if it is only to see how similar they are!!

    http://www.tickettoamillion.com

  8. #11

    I like Pixelotto for it’s creativity, but it serves no purpose at all. YES it generates traffic for the sites on there, but it’s random traffic with no purpose. Even with 2000 hits a day from the site, how can you expect more buisiness from them. It’s like trying to sell Hummers at an environmental show.
    I had a look at the mentioned on the previous page. I think it uses the same concept as Pixel advertising, but it serves a purpose. People advertising on THAT page know that visits from there are probably looking for a job…… thus creating USEFULL traffic, instead of Pixelotto’s random and valueless traffic.

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