BSkyB and Google Sign Online Partnership

December 7th, 2006 • Related • Filed Under

Google and BSkyB yesterday signed a deal to deliver a range of online services for the new BSkyB broadband service. The deal doesn’t seem to have got the attention of the blogosphere, but for the UK this is a major deal as it allows BSkyB to in one bold move offer a full range of content and services for its fledgling ISP.

As part of the deal Sky Broadband users will receive a customised version of Gmail, as well as other Google service services such as Google Talk, and in the future potentially VoIP products. It appears that Google are giving away valuable services such as email, IM, search and video to Sky to ensure they lock in as search traffic.  I wonder if they will start offering similar deals to other ISPs in the US, who are currently paying for their various email platforms, services and content.
Another interesting part of the release is below:

Sky will launch a multi-platform User Generated Video (UGV) portal powered by the first global deployment of Google’s syndicated video content tools. The site will allow users to edit, upload and share their own video content, including the facility to upload and download from a mobile phone. The UGV portal will form part of a content-rich experience for Sky Broadband customers that will enhance the appeal of Sky’s broadband services, build community and promote Sky content to online audiences.

Does this mean that Google are deploying YouTube under the Google brand, or is this plain old Google Video?

All I can say is that it is getting to the point where there is no other option for online companies than to work with Google, as MSN and Yahoo just can’t match the sums that Google are prepared to put on the table.
More: BSkyB

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About the Author

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Everton is based in London and has worked in the internet and mobile space for over ten years now, and before that worked in corporate strategy and consulting. He has a degree in Economics from Cambridge University, and currently runs the Portal and online operations for one of the largest ISPs in the UK. He also writes for Windows 7 News.

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