Search Within Videos With Coull.tv
I think Coull.tv could be onto a winner, and will probably get picked up by one of the big players once they’ve refined their technolog. Coull.tv have developed a systemt hat will allow users to search within videos for particular segments, as well as allowing them to interact with “moving objects” inside the video.
“Also, for the first time, viewers can find the most interesting points in the video with ease and will be able to send specific links within a video to friends,” said CTO Dean Taylor.
The new Agent Provocateur film was the first viral advert to use coull.tv, allowing viewers to click on lingerie being worn by Kate Moss within the film and be forwarded directly to purchase the item.
This could be a potential goldmine for advertisers trying to cash in on the growth in online videos, as not only is the advertising only displayed on request so it is not obstructing the viewing experience, but it is also contextualised.
More: ReadWriteWeb
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