Google Clears Up Images Near Adsense Ads

December 20th, 2006 • Related • Filed Under

adsense_images.jpgIt’s taken Google longer than I expected to clear up whether it is ok to place images next to Adsense ads to increase clickthrough rates. Yesterday, Google very clearly said that they don’t approve of this tactic. Even adding spaces or vertical lines to separate images and Google Ads, will be regarded as a Adsense TOS violation.

The example in the image from Digital Inspiration is a bit extreme, but it gives you an idea of the type of tactics some sites were adopting. All I can say is that although some sites were clearly taking it too far, it DID improve CTR rates. This could be why Google is currently experimenting with different designs and logos in its ads.

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Everton is based in London and has worked in the internet and mobile space for over ten years now, and before that worked in corporate strategy and consulting. He has a degree in Economics from Cambridge University, and currently runs the Portal and online operations for one of the largest ISPs in the UK. He also writes for Windows 7 News.

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There Are 8 Responses So Far. »

  1. #1

    Comment by Adsense Income Blog on 20 December 2006:

    Thanks for posting that image with your post. That clears up the question that I was asking at my blog. I suppose when it comes to pictures like that, it would realy increase clicks. I see why Google is worried about inflated ad costs for their Adwords subscribers.

    Keep up the good blogging!

  2. #2

    Comment by Ajay on 20 December 2006:

    I was planing on using Adsense Beautifier for this, but that is definitely out.

    i can understand the sudden policy reversal by Google.

  3. #3

    Comment by Arpit on 20 December 2006:

    hello came to your blog thru JohnTP blog..
    you seems to be intersted in technorati fav exchange.
    Can we exchange technocarti fav?
    If yes, add my blog to your technocrati fav and drop a msg on my blog, and i will add you in my technocrati fav
    Thanks
    Arpit
    http://technicalbliss.blogspot.com

    my technocrati username is arpitagarwal82

  4. #4

    Comment by Everton Blair on 20 December 2006:

    you first arpit…. nah, just kidding! I’ve added you

  5. #5

    Comment by Arpit on 20 December 2006:

    sir i have added your blog in my technocrati fav.

  6. #6

    Comment by chambross on 20 December 2006:

    I think most of us don’t really understand what’s going on…
    I mean based on the recent clarification made by Google…

    They allowed us to put pictures together with adsense BUT with conditions…

    Read again the latest issue from Google and we’ll see the truth! :-)

  7. #7

    Comment by tony greene on 20 December 2006:

    This seems to have been the bane of many a webmaster that seemed to need “G”’s PPC program for revenue. Obviously there is a problem with what “G” did to past advertisers’. My question is, will all the banned accounts dure to image infractions be asked to come back to “G”’s service? I’ll wait and see.

  8. #8

    Pingback by A Bowl of Stupid » Blog Archive » Clearing Up Some Issues - Part I on 21 December 2006:

    [...] To start it off, I came across this link clarifying Google’s recent decision to disallow the placement of images next to Adsense ads to increase clickthrough rates. In short - they don’t want it. The remainder of the explanation is here and here. Good to know, considering my friend, who has been in the industry for years, was himself unclear about the issue. Thanks, although I think Google’s reasoning is a bit silly. [...]

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