Disgruntled Pixelotto Advertisers Take Action

December 27th, 2006 • Related • Filed Under

It appears that Alex Tew of Milliondollarhomepage fame isn’t having everything his own way this time around with Pixelotto.  Despite generating a lot of coverage when it launched 3 weeks ago, only $143,900 has been sold out of a potential $2m, and $140K of this was in the first week.

Now there appears to be a concerted campaign by disgruntled advertisers who want their money back, because the traffic they are getting is totally worthless and much lower than they expected because of the failure of Pixelotto.  Two key sites have sprung up, Pixelottoreport.com and PixelottoSucks.com.

Pixelottoreport.com is the more interesting of the two.  It tracks how many pixels have been sold by Pixelotto by day.  Check out the chart below to see how poorly this site is doing:

seven_days_pixels_sold.png

In the last seven days only 1200 pixels have been sold or $2,400 in sales.  I think it is safe to say that Alex won’t be making a million out of Pixelotto.

But it gets worse as some of the advertisers who did buy into Alex’s vision are trying to get their money back, and PixelottoSucks.com are trying to orchestrate a campaign.  So far, seven advertisers have been successful.

I guess it proves that there are no quick ways to make money, and I think Alex Tew’s 3rd project is going to have to a lot more credible and substantial if anyone is going to take him seriously.

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About the Author

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Everton is based in London and has worked in the internet and mobile space for over ten years now, and before that worked in corporate strategy and consulting. He has a degree in Economics from Cambridge University, and currently runs the Portal and online operations for one of the largest ISPs in the UK. He also writes for Windows 7 News.

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There Are 6 Responses So Far. »

  1. #1

    Comment by Thilak on 27 December 2006:

    I knew it right from the start, Pixelotto is a flop. The worthless traffic it generates is good for nothing

  2. #2

    Comment by JT on 27 December 2006:

    Pixelotto may be a dissapointment for many advertisers, but it wasn’t like this was unforseen. How can advertisers get their worth when the price is doubled and the advertising length limited. Many said the pixel advertising theme was a flash in the pan like the pet rock, but there are other sites out there, like http://www.wallaroundtheworld.com, which take pixel advertising and runs in another direction with it. So we shall see what happens. But Tew definitely has competition this time around.

  3. #3

    Pingback by Netzbetrieb » Pixelotto stottert on 27 December 2006:

    [...] via connectedinternet Technorati tags: pixelotto, multimilliondollarhomepage [...]

  4. #4

    Comment by John on 29 December 2006:

    I found another site, but it’s quite different - it doesn’t sell pixels, but rather letters. http://www.lettermatrix.com

  5. #5

    Comment by Everton Blair on 29 December 2006:

    What will they come up with next??!!

  6. #6

    Comment by Maeve on 11 January 2007:

    And now for something completely different!

    Galaxy32 are running a Treasure Hunt across a Pixel Page. There are going to be 3 winners, each recieving a flight on a Sub-Orbital space craft (I think with Virgin Galactic). Advertisers can offer their own prizes plus Galaxy32 are putting in the odd spot prizes from iPods to Holidays to the Kennedy Space Center.

    Even though it’s another pixel page it’s got a lot to offer!

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