I read a story on the Blog Herald that mentioned in passing Google Adsense ‘Smart Pricing’ which I’d never heard of before and has got me really confused.  According to Jensense, Adsense Smart Pricing is when Google:
Automatically adjusts the cost of a keyword-targeted content click. So if our data shows that a click from a content page is less likely to turn into actionable business results – such as online sales, registrations, phone calls, or newsletter signups – we reduce the price you pay for that click.
The implications of this according to both sites is that if you have a poor performing site on your Adsense account, then this can result in lower-priced ads being sold on your better performing sites.
I’m not sure what I should do now. I have two other sites on my Adsense account, which both get significantly lower CTRs than this site. Should I remove the Adsense banners so that this site gets higher cost ads serving, or given that this site accounts for about 85% of traffic, are the chances that the other sites are bringing down my ‘average’ small? Or, does it not matter as long as I use different Adsense channels for each site?
There doesn’t seem to be a lot of information on the net, so I hope that someone can shed some light on this issue.
