Guide To Google Adsense Smart Pricing
I was adding a comment to my post asking for advice on Google Adsense Smart Pricing that was getting so long I decided to turn it into a post.
I can’t believe that I hadn’t considered Google Adsense Smart Pricing before. This is where Google Adsense will serve lower priced adverts on sites that have poor CTRs, and higher priced adverts on sites that have high CTRs. This calculation is done across a whole Adsense account, not on a site by site basis.
I guess from Google’s perspective this makes sense as if an ad that has a high CPC is displayed on a site but doesn’t get clicked on, then because this will result in poor performing results for their advertising partners who they want to keep happy as well as their publishers, then they won’t serve those ads on that site again and instead will show ads from ‘less important’ advertisers with cheaper ads.
What does this mean for your blog? Well, by having ads displayed in poorly performing locations either on a poorly performing site or in a poorly performing ad slot, then this will only result in cheaper ads being displayed on average across all your sites.
Armed with this new knowledge, I’m going to remove some of my ads where I’m only displaying an ad because there’s a ‘blank space’, so that (hopefully) across my Google Adsense account my average CTR will increase, which should hopefully mean that I get more higher priced ads because Google sees my site as a good place to serve better ads.
I’m going to monitor the results for a few months to see if the average eCPM for my better performing ad units increases as a result. Hopefully, this will ofset the loss of earnings from removing the poorly performing units.
Let me know if you made/plan to make a similar change and if it improves your Adsense earnings.
Bookmark & Share
Related Posts
- Google Adsense Smart Pricing - Help Please
- Don’t Be Afraid To Delete Adsense Units To Make More Money
- 10 Tips To Improve Google Adsense Earnings
- 10 Ways To Increase Google Adsense CTRs And CPMs
- WidgetBucks - Worth Considering As An Adsense Alternative
- Testing Google Adsense Changes Recommended By….Google
- Google Adsense Now Permits 3 Ad Link Units
Loading ...
Comment by Online Business Help on 6 September 2008:
Not really on the topic of increasing CTR, but it is on the topic of tracking ads to see which ones are doing better than others. I have many websites with adsense on them and seems adsense only allows you so many channels!! I think I have maybe 5 channels left for tracking, is there a way to get more? I went through and made sure all of them were active and they are, I pretty much make a channel for each ad I place, I never use the same ad code anywhere, this way I can track every single ad I have on all my sites, makes it very easy to spot those 0.XX% CTR ads, or the 0.00% CTR ads and get rid of them. Any advice ?
Pingback by Testing Google Adsense Changes Recommended By….Google | Connected Internet on 30 May 2008:
[...] Adsense Now Permits 3 Ad Link UnitsDon’t Be Afraid To Delete Adsense Units To Make More MoneyGuide To Google Adsense Smart PricingConnected Internet Joins Forbes Business & Finance Blog NetworkHow To Double Text Link Ad [...]
Comment by Rhys on 23 May 2008:
You said -
“Google Adsense will serve lower priced adverts on sites that have poor CTRs, and higher priced adverts on sites that have high CTRs. This calculation is done across a whole Adsense account, not on a site by site basis.”
This is a most revealing comment thank you very much - It explains why my initially good earnings slowly dropped down to nearly nothing per click……
Comment by STEREO on 21 February 2008:
So what your CTR is like, guys?
Pingback by How To Increase Your Adsense CTR by 1% With One Simple Change | Connected Internet on 17 February 2008:
[...] my ad positions to find the optimal positions, adding section targetting and making the most of smart pricing to maximise my earnings and I thought I had Adsense totally figured [...]
Pingback by WidgetBucks - Worth Considering As An Adsense Alternative | Connected Internet on 6 February 2008:
[...] important, as they will drag down the earnings of your better Adsense units due to Google’s Smart Pricing. This is where Google will serve higher valued ads on sites with the best earnings potential, so [...]
Pingback by I’ve increased My Adsense eCPM By 50% Using Section Targeting | Connected Internet on 20 January 2008:
[...] Adsense Section Targeting allows you to suggest sections of your text and HTML content that you’d like Google to emphasise or downplay when matching ads to your site’s content. This helps Google match ads to your content, increasing your clickthrough rates and hence your eCPMs. It can also drag your eCPM up further thanks to Smart Pricing. [...]