Does anyone else use the Feedburner FAN Advertising network? I’ve been a member for a while, and I’m getting fewer and fewer ads being displayed each month with a corresponding fall in income.
What really surprised me was the latest Feedburner ad I had to approve. It had been a while since I’d had a new campaign (I’ve got 5 running at the moment, which is the lowest I think since I joined Feedburner’s FAN network) so I eagerly clicked on the link only to find that the ad only paid $1 CPM, or $0.70 after feedburners allocation.
I’ve never had a Feedburner ad so low. The lowest I’ve had from Feedburner before I think was $5 Gross CPM. It made me think, are Feedburner struggling to sell ads in general or is my experience isolated? How are they doing on your blog in terms of performance?
If I was an advertiser I probably wouldn’t advertise on FAN because FAN doesn’t stipulate where bloggers have to place their ads, whcih results in many bloggers putting their ads at the bottom of pages.
Overall, I’m having a very bad revenue week. Even despite being ‘dugg’, I’ve still had the same average number of clicks per day because of one of my Hard Drives failing, which made it virtually impossible for pages to load. What has been really gutting though is that that CPC for those clicks that I did manage to get were over double my usual daily rates, so if all those digg users had been able to access my site who knows how much I would have made?
