One Third Of Digg’s Homepage Stories Were Submitted By 30 Users

the Wall Street Journal did an in-depth study of the new breed of influencers on the web. One of the sites they profiled was Digg, and they found that one third of Digg’s Homepage Stories Were Submitted By 30 Users. I bet that if that if the Wall Street Journal published the rest of their results, then I bet the next 20 users account for another 10% of articles, and so on.

If this doesn’t expose Digg’s public business model as phony, then I don’t know what will. It’s been clear to me for a while that Digg doesn’t actually promote the best of the web to the homepage – it promotes what it’s unofficial editors want us to see. Techmeme does the best job of doing this in my view.

The Wall Street journal actually profiles some of the top diggers at the bottom of the article. Sometimes at work I’m accused of being a wannabe ‘techie’, but somehow seeing the type of person a top digger is, it’s reduced my desire to join their ranks!

More: The next.net

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