One Third Of Digg’s Homepage Stories Were Submitted By 30 Users


the Wall Street Journal did an in-depth study of the new breed of influencers on the web. One of the sites they profiled was Digg, and they found that one third of Digg’s Homepage Stories Were Submitted By 30 Users. I bet that if that if the Wall Street Journal published the rest of their results, then I bet the next 20 users account for another 10% of articles, and so on.

If this doesn’t expose Digg’s public business model as phony, then I don’t know what will. It’s been clear to me for a while that Digg doesn’t actually promote the best of the web to the homepage - it promotes what it’s unofficial editors want us to see. Techmeme does the best job of doing this in my view.

The Wall Street journal actually profiles some of the top diggers at the bottom of the article. Sometimes at work I’m accused of being a wannabe ‘techie’, but somehow seeing the type of person a top digger is, it’s reduced my desire to join their ranks!

More: The next.net

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Everton is based in London and has worked in the internet and mobile space for over ten years now, and before that worked in corporate strategy and consulting. He has a degree in Economics from Cambridge University, and currently runs the Portal and online operations for one of the largest ISPs in the UK. He also writes for Windows 7 News.

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There Are 3 Responses So Far. »

  1. #1

    Hi, You may be interested in looking at Megite, it is a techmeme like service with broader and deeper coverage.

  2. #2

    [...] me to Digg his/her post, I really feel bad to see the level of quality prevailing over Digg. Only a bunch of diggers have absolute control over the homepage (nearly 66% of the homepage is ruled by these members). How [...]

  3. #3

    Hi,

    Great article!
    this is exactly what i’m looking for.
    i opened in my blog, together with Ajay from techmeme a post that call people to join us in the fight against Digg policy.

    you can visit my blog and see what i’m talking about.
    hope if you know more people with the same problem, to tell us join us.
    it’s gonna be the big war between Bloggers and Digg, and i’m sure we’re gonna win.

    Avinio

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