Permalink Migration Plugin – Great Plugin For SEO

Everton | Feb 20, 2007 | Comments


I was debating with Ajay this morning the merits of having a co.uk or a .com domain and whether having a .com address would result in better placement by Google. I’m still not sure what’s best, but Ajay prompted me to make what is probably the most important change to my blog I’ve made in a long time to improve my Search Engine Optimisation (SEO) which was to create user-friendly permalinks for my articles.

Before I started using WordPress back in June 2006 I had been using Blogware. I managed to create a huge number of ReWrite Rules in my .htaccess file so that around 95% of any external links to my old Blogware posts would point to my new WordPress urls. However, I couldn’t use friendly urls within WordPress as the convoluted process I’d used to create the Rewrite Rules wouldn’t work.

Luckily Ajay told me about the Permalinks Migration Plugin that allows you to safely change your permalink structure without breaking the old links to your website, and even doesn’t affect your search engine rankings. It does this by doing the redirecting within WordPress, and it even sends a “301 Redirect”, or a Permanent Redirect to search engines to tell them to update their urls.

Installing it took 30 seconds, so now if someone clicks externally on one of my old blogware urls e.g. this one they will (i) get redirected via my .htaccess file to my old ugly WP url www.connectedinternet.co.uk/2005/12/05/652/ and then the Permalinks Migration Plugin will redirect it to the new shiny user-friendly url – http://www.connectedinternet.co.uk/2005/12/05/10-intermediate-ways-to-speed-up-windows/.

Hopefully going forwards by having my post titles in the urls not only will this entice more users to click on my links, but hopefully it will improve my search engine listings as engines still score a link based on whether any of the keywords appear in the url.

More: Permalink Migration Plugin


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About the Author: Everton is based in London and has worked in the internet and mobile space for over ten years now, and before that worked in corporate strategy and consulting. He has a degree in Economics from Cambridge University.He also writes for Windows 7 News, Windows 8 News and One Tip A Day.

  • How come Ajay never told this to me??
  • Dunno. BTW you should add Blogtalks and your other sites to my directory as I don't know how, but it's starting to get direct traffic, plus I've been purchasing links for it so it will have a good PR at the next review.
  • Ah.. your permalinks look more sweeter now :D
  • yeah - my search engine traffic should go up a bit once Google updates I think.
  • I was just about to start manually rewriting my htaccess file when I remembered I'd seen something on here ages ago about a WP plugin!

    I've had a look at it and tested it out on one of my development sites. It all looks to work OK but I thought I'd see how you were getting on with it. Any adverse effects in terms of spidering? Has it had a positive impact on your search traffic?

    I'd love to hear your feedback after 4 months of using the plugin before installing it.
  • I've had zero problems with this plugin and I'm pretty confident it has helped my google traffic
  • Its a 100%Recommended Article...Before viewing this article , i changed the link structure from
    /%year%/%monthnum%/%day%/%postname%/ to /%category%/%postname%/
    After doing this it makes all pages indexed by search engines become invalid,moreover, losing visitors from other sites....and i loosed my page rank too,then i felt sick....after reading your article i got some ideas,now i can safely change permalink structure without breaking the old links to my website.....
  • Hai buddy,
    Ya, you are right, you have to create user friendly permalinks to improve your search engine optimization. Because, Permalinks Migration Plugin that allows you to safely change your permalink structure without breaking the old links to your website, and even doesn’t affect your search engine rankings. For my website I am using this plugins and it improved my to improve my Search Engine Optimisation
  • Hai buddy,
    Ya, you are right, Because, Permalinks Migration Plugin that allows you to safely change your permalink structure without breaking the old links to your website, and even doesn’t affect your search engine rankings. For my website I am using this plugins and it improved my to improve my Search Engine Optimisation.
  • Hai buddy,
    Ya, you are right, you have to create user friendly permalinks to improve your search engine optimization. Because, Permalinks Migration Plugin that allows you to safely change your permalink structure without breaking the old links to your website, and even doesn’t affect your search engine rankings. For my website I am using this plugins and it improved my to improve my Search Engine Optimisation
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