AutoRoll – New Automatic BlogRolling Service

I got an email from the CEO of Criteo yesterday asking me to try out the new AutoRoll Widget service which is in beta. The idea behind the AutoRoll is that it automatically creates a list of the most popular other sites that the readers of that particular site read.  Other sites will do the same on their AutoRolls, so hopefully if your site is popular then your site will be featured on AutoRolls on other sites.

I think it’s a nice idea, but I don’t think it’s going to be successful. The problem is I think that any average or small blog that adds the AutoRoll will just be linking out to sites without a hope in hell of being featured on other sites’ AutoRolls.  The same Uber-blogs will just keep appearing over and over again.

Have you tried the AutoRoll service? Do you disagree, or would you find it useful to see what other sites your readers tend to visit even if you don’t get any links back?

More:  AutoRoll Widget

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