JohnTP has just posted a nice comparison of My Blog Earnings compared to John Chow and Thilak who were also brave enough to publish theirs. What he’s done is rank our earnings by scheme.
A few numbers jumped out at me immediately:
- Text Link Ads – $1,162.50 (John Chow), $319.37 (Everton), $109.9 (Thilak)
- Direct Ad Sales – $400.00 (John Chow), $150.00 (Everton), $75 (Thilak)
- ReviewMe – $2,250.00 (John Chow), $200 (Thilak), $125.00 (Everton)
The reason why these numbers jumped out at me is because although my traffic is significantly higher than John’s (220K visits and 452K page views Vs 128k visits and 267k page views), John has had significantly more success than me at generating income that you would expect to be related to traffic levels such as Text Link Ads(aff) and ReviewMe(book a review). I think this proves that generating money from your blog isn’t just about driving traffic – it’s also about creating a online identity for yourself that is well known on the internet or in your particular content niche.
Other big disparities in our income streams can be seen in John’s affiliate sales ($1,005) and both John and and Thilak’s earnings from alternative ad networks (John:$375.00, Thilak: $420.68). I’d love to know which schemes John is promoting as my all-time affiliate income is only $25!
