Nokia Announces Two Mobile Ad Services

Sanketh | Mar 08, 2007 | View Comments

Nokia recently announced two new mobile advertising services, Nokia Ad Service: a fully-managed platform for advertisers and Nokia Advertising Connector: a private-label solution for third party publishers.

The Nokia Ad Service is designed to support and manage the complete ad campaign lifecycle, including planning, deploying and reporting. According to Nokia, the service targets advertisers launching global mobile campaigns, agencies expanding into mobile advertising alongside traditional media initiatives, and publishers exploring new business models and larger consumer audiences. Nokia Advertising Connector also features reporting and analytics tools to manage advertiser ROI.

Nokia Ad Service is now available in Europe and globally in the second half of 2007.
Nokia Advertising Connector will run several pilots during the coming months, aiming toward commercial availability by late 2007.

“Think of the Connector as a one-stop delivery point with intelligence,” said Nokia Multimedia’s head of business development Matthew Snyder in a prepared statement.

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