Nokia Announces Two Mobile Ad Services
Nokia recently announced two new mobile advertising services, Nokia Ad Service: a fully-managed platform for advertisers and Nokia Advertising Connector: a private-label solution for third party publishers.
The Nokia Ad Service is designed to support and manage the complete ad campaign lifecycle, including planning, deploying and reporting. According to Nokia, the service targets advertisers launching global mobile campaigns, agencies expanding into mobile advertising alongside traditional media initiatives, and publishers exploring new business models and larger consumer audiences. Nokia Advertising Connector also features reporting and analytics tools to manage advertiser ROI.
Nokia Ad Service is now available in Europe and globally in the second half of 2007.
Nokia Advertising Connector will run several pilots during the coming months, aiming toward commercial availability by late 2007.
“Think of the Connector as a one-stop delivery point with intelligence,” said Nokia Multimedia’s head of business development Matthew Snyder in a prepared statement.
Bookmark & Share
Related Posts
- Ovi: The Door To Nokia Internet Services
- My Initial Thoughts On New Post Level Ads Service
- Join The Connected Internet Team
- Microsoft And Nokia Partnering For Online Music Service
- What’s Your Mobile Blog Strategy? Do You Even Have One?
- Reuters launches free mobile news service
- Free Mobile VoIP Calls in 2006?
Pingback by iAdvert.mobi » Nokia Announces Two Mobile Ad Services on 8 March 2007:
[...] Syndicated via RSS from [Technorati] Tag results for mobile advertising Click here for Tech News [...]
Comment by Ben on 9 March 2007:
This sounds like a big story. I’ll be waiting for further announcements with this, to see who Nokia will partner with.