TechCrunch Hires An M&A Specialist As CEO – Why?

Om Malik has just broken the news that Heather Harde, senior vice president of mergers and acquisitions at Fox Interactive Media and a Harvard MBA, has been appointed as the new CEO of TechCrunch.

I’m not very familiar with American job titles as everyone seems to be a VP, EVP or SVP, but Heather seems to be a fairly senior person at Fox Interactive which makes me wonder:

1. Why would TechCrunch require an M&A specialist?
2. Is TechCrunch so big now that it needs such a senior hire as a CEO?

It’ll be interesting to see if TechCrunch do carry out any acquisitions over the next 6-12 months, although I doubt they need an M&A specialist to do this. Valuing sites is such a fuzzy area that there is no precise method and I’m not sure how much expertise Heather could really add.

Update: Announcement on TechCrunch

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