Increasing Alexa Rank - A Joint Experiment

March 25th, 2007 • Related • Filed Under

I have 2 sites now so I can see first-hand how inaccurate Alexa Ranks can be, which are supposed to measure the level of traffic a site gets. The inaccuracies are created because Alexa relies on measuring how many users who have installed the Alexa IE toolbar.

For many sites these inaccuracies aren’t an issue, but many advertising services like Text-Link Ads and ReviewMe, as well as potential advertisers use these stats to gauge the value of advertising on a site, so monitoring your Alexa Rank can be important.I’ve become a bit frustrated with the fact that my Alexa Rank (currently 26,070) is lower than some sites where based on Google Analytics data I have more traffic. So, I’ve decided to try a few of the methods that DoshDosh have suggested to improve Alexa Rank, and it’d be good if as many of my readers as possible took part to see it works for their sites as well.

Maki listed 20 steps to Increase Alexa Rank, but to take part in the experiment you only need to try 1 or more of the steps below (remember to record your Alexa Rank before you start):

  1. Install the Alexa toolbar or Firefox’s SearchStatus extension and set your blog as your homepage. This is the most basic step
  2. Add an Alexa rank widget on your website
  3. Encourage others to use the Alexa toolbar. This includes friends, fellow webmasters as well as site visitors/blog readers
  4. Use Alexa redirects on your website URL. Try this: http://redirect.alexa.com/redirect?www.connectedinternet.co.uk. Replace connectedinternet.co.uk with the URL for your website. Leave this redirected URL in blog comments as well as forum signatures. This redirect will count a unique IP address once a day so clicking it multiple times won’t help

If sufficient numbers of your readers join the experiment and follow steps 1&3 then your Alexa Rank should definitely increase. It’ll be interesting to see if anyone sees any improvement from adding the Alexa rank widget.

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About the Author

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Everton is based in London and has worked in the internet and mobile space for over ten years now, and before that worked in corporate strategy and consulting. He has a degree in Economics from Cambridge University, and currently runs the Portal and online operations for one of the largest ISPs in the UK. He also writes for Windows 7 News.

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  1. #80

    Comment by Robert on 7 November 2007:

    For what it’s worth the toolbar for Linux seems to have worked for macewan.org. A combonation of the ranking badge and the redirect was also used. As of today I’m in at 99,439.

  2. #79

    Comment by Everton on 26 October 2007:

    I’m not sure - that’s why this was an experiment

  3. #78

    Comment by Martin on 26 October 2007:

    I got this opinion not to follow alexa widgets or redirections because it’s not working much effectively. I have already used on my hotel site http://www.fortunehotels.in, so should I continue it or not??

  4. #77

    Comment by pharmacy online on 8 October 2007:

    The new Firefox plugin may be a factor although based on traffic from Firefox users on my blog, I actually would have expected an improvement. I suppose its still to early to tell what the cause is.

  5. #76

    Comment by Dave on 30 September 2007:

    Ye; the alexa ranking seems a bit low on my end too but my site is relatively new… Page Rank is a joke too; in the way they operate it; not its purpose.

  6. #75

    Comment by ToysB on 13 September 2007:

    I saw that but will it not be annoying if I am putting it on everyblog and site

  7. #74

    Comment by iRonnie on 30 August 2007:

    i think i’ll try this experiment. being ranked 4million in alexa is frustrating. :(

  8. #73

    Comment by Stephen on 29 August 2007:

    when i started to increase my alexa rank i used the redirect from alexa to my website, and installed the alexa toolbar and would flick through the my pages a few times so alexa know that the pages are there and my alexa increased but that was about 3 months ago and i left it since then and it shot back up again

  9. #72

    Comment by NLP Master on 28 August 2007:

    Have you seen Upmyrank.com? They make it easy to exchange traffic for alexa boosting.

    Thing is- it still doesn’t work so well. My rank improved just 1000 points. (with 100,000 being my average rank these days). Odd really considering my server logs indicate daily traffic of 3 to 4 GB

  10. #71

    Comment by Marek on 23 August 2007:

    OK, today I started this Alexa experiment - toolbar installed, widget on my site,
    I’m just not sure about redirects: are they necessary if you have w widget on your site?

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