Increasing Alexa Rank - A Joint Experiment


I have 2 sites now so I can see first-hand how inaccurate Alexa Ranks can be, which are supposed to measure the level of traffic a site gets. The inaccuracies are created because Alexa relies on measuring how many users who have installed the Alexa IE toolbar.

For many sites these inaccuracies aren’t an issue, but many advertising services like Text-Link Ads and ReviewMe, as well as potential advertisers use these stats to gauge the value of advertising on a site, so monitoring your Alexa Rank can be important.I’ve become a bit frustrated with the fact that my Alexa Rank (currently 26,070) is lower than some sites where based on Google Analytics data I have more traffic. So, I’ve decided to try a few of the methods that DoshDosh have suggested to improve Alexa Rank, and it’d be good if as many of my readers as possible took part to see it works for their sites as well.

Maki listed 20 steps to Increase Alexa Rank, but to take part in the experiment you only need to try 1 or more of the steps below (remember to record your Alexa Rank before you start):

  1. Install the Alexa toolbar or Firefox’s SearchStatus extension and set your blog as your homepage. This is the most basic step
  2. Add an Alexa rank widget on your website
  3. Encourage others to use the Alexa toolbar. This includes friends, fellow webmasters as well as site visitors/blog readers
  4. Use Alexa redirects on your website URL. Try this: http://redirect.alexa.com/redirect?www.connectedinternet.co.uk. Replace connectedinternet.co.uk with the URL for your website. Leave this redirected URL in blog comments as well as forum signatures. This redirect will count a unique IP address once a day so clicking it multiple times won’t help

If sufficient numbers of your readers join the experiment and follow steps 1&3 then your Alexa Rank should definitely increase. It’ll be interesting to see if anyone sees any improvement from adding the Alexa rank widget.

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About the Author

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Everton is based in London and has worked in the internet and mobile space for over ten years now, and before that worked in corporate strategy and consulting. He has a degree in Economics from Cambridge University, and currently runs the Portal and online operations for one of the largest ISPs in the UK. He also writes for Windows 7 News.

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  1. #90

    I followed this and installed the widget to my site and then on the pages within the site. Two things happened and I do not know if it was by coincidence.
    First my main keyword targeted webpage went from G Page 3 to G Page 1 position 7 and stayed there. Two I noticed an immediate drop from 2Mill to 1 mill in my traffic ranking.
    I used a splash page and put it on every traffic exchange I could find. (No adsnese pages). In fact the splash page sold software for $6.99US. I was surprised that I actually made quite a lot of sales (thats another story and my next project) and two I was seeing results in Alexa traffic.

    All this came about by installing the widget on my most popular pages. I say it works.

  2. #89

    Interesting…

    Going good - we’ve had a lot of technical challenges to overcome last year but everything now on track :-)

  3. #88

    @Phil

    It seemed to work as I dropped to around 17k. How’s Crowdstorm going?

  4. #87

    Display of Alexa Site statistics is better than the toolbar.

    See: http://www.ourwedding.in

    After we put the Alexa Rank display on our homepage, we observe a jump of about 1000% in 3 months !!.

    We opine this is much easier rather than tool bar & redirection.

  5. #86

    So what’s the result Everton - does it work based on the experiment results?

  6. #85

    Well - Since I fell off the map last June/July my Alexa rank dropped significantly - at one point I was above the 200,000 level, my 3 month average rating now is 1,428,583 - it will be interesting to see if I can improve this and how quickly I can get back up into the top 200,000 again.

  7. #84

    Not working at all. I think it would be to easy to increase statistics

  8. #83

    See how we achieved a 1000% jump in our alexa rankings (in under 3 months)

    http://blog.ourwedding.in/?p=7

  9. #82

    i tried installing alexa toolbar but my kaspersky anti virus didnt allow me to do so… isn’t that weird?

  10. #81

    A low ranking on Alexa does not indicate that the traffic is not being generated on http://www.google.co.in, http://www.search.yahoo.com and http://www.search.msn.com search engines.

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