My view is that a low CPC ad is being displayed then there is something wrong with your post, as Google will try and display the most relevant ad with the highest CPC. If that turns out to be a MFA site then so be it.

Sometimes, when I see Google has messed up I look at the post and try to work out why and then do some edits. e.g. my post offering Joost invites got ads about wedding invites, so I went back and removed the word ‘invite’ as many times as I could to improve the ads.

My view is that a low CPC ad is being displayed then there is something wrong with your post, as Google will try and display the most relevant ad with the highest CPC. If that turns out to be a MFA site then so be it.

Sometimes, when I see Google has messed up I look at the post and try to work out why and then do some edits. e.g. my post offering Joost invites got ads about wedding invites, so I went back and removed the word ‘invite’ as many times as I could to improve the ads.

Say, Have you used the new Adsense referral system? It’s pretty cool to work with.

Say, Have you used the new Adsense referral system? It’s pretty cool to work with.

But if you get lots of traffic, adsense will convert anyways due to tons of impressions.

i.e. The amount of traffic doesn’t impact how well adsense converts.

But if you get lots of traffic, adsense will convert anyways due to tons of impressions.

i.e. The amount of traffic doesn’t impact how well adsense converts.

And I thought I was the only one who had received the mail

And I thought I was the only one who had received the mail

I don’t get why people (sorry for singling you out TJP) often refer to the level of traffic when talking about conversion. Whether a section of your site gets a lot of traffic or not is irrelevant. Conversion is conversion regardless of the traffic level, and is all that matters.

Traffic matters because 1) adsense pays CPC and CPM, so you will benefit from clicks and impressions combined. 2) most publishers rely on 1-2 streams of income – like adsense and a second option. Even a poor conversion rate can translate in lots of money, which is why some publishers go with poor performing adsense ads over another income source that may or may not perform as well.

CTR is CTR, but would you rather place adsense ads that are guaranteed to generate $2 CPM or experiment with another ad source altogether? Publishers are comfortable with guaranteed results.

Just my 2 cents.

I don’t get why people (sorry for singling you out TJP) often refer to the level of traffic when talking about conversion. Whether a section of your site gets a lot of traffic or not is irrelevant. Conversion is conversion regardless of the traffic level, and is all that matters.

Traffic matters because 1) adsense pays CPC and CPM, so you will benefit from clicks and impressions combined. 2) most publishers rely on 1-2 streams of income – like adsense and a second option. Even a poor conversion rate can translate in lots of money, which is why some publishers go with poor performing adsense ads over another income source that may or may not perform as well.

CTR is CTR, but would you rather place adsense ads that are guaranteed to generate $2 CPM or experiment with another ad source altogether? Publishers are comfortable with guaranteed results.

Just my 2 cents.

Not sure whats the problem. Can you share your email so i can further disucss there.

Not sure whats the problem. Can you share your email so i can further disucss there.

@Ashish – he he didn’t realise you’d gone over to the dark side and taken my theme. Paged comments should work out the box. Post more details in the forum – don’t want to hijack this thread

@Ashish – he he didn’t realise you’d gone over to the dark side and taken my theme. Paged comments should work out the box. Post more details in the forum – don’t want to hijack this thread

@Everton: Needed to ask you something about your theme. I am not able to use paged comments. Can you tip?

@Everton: Needed to ask you something about your theme. I am not able to use paged comments. Can you tip?

You’re being robbed if you don’t filter them out!

You’re being robbed if you don’t filter them out!

But if you get lots of traffic, adsense will convert anyways due to tons of impressions.

I don’t get why people (sorry for singling you out TJP) often refer to the level of traffic when talking about conversion. Whether a section of your site gets a lot of traffic or not is irrelevant. Conversion is conversion regardless of the traffic level, and is all that matters.

The conversion of my homepage ads and eCPM is better than anything I can currently get from a CPM ad, and is also high enough to make running th ads worthwhile so my adsense units stay for now.

But if you get lots of traffic, adsense will convert anyways due to tons of impressions.

I don’t get why people (sorry for singling you out TJP) often refer to the level of traffic when talking about conversion. Whether a section of your site gets a lot of traffic or not is irrelevant. Conversion is conversion regardless of the traffic level, and is all that matters.

The conversion of my homepage ads and eCPM is better than anything I can currently get from a CPM ad, and is also high enough to make running th ads worthwhile so my adsense units stay for now.

Whereas with single post content, it’s static so there is never any about about the content. In my experience, Adsense is ineffective on homepages. Advertising that’s related to your blog’s overall theme would be more effective on your homepage IMO. But if you get lots of traffic, adsense will convert anyways due to tons of impressions.

Whereas with single post content, it’s static so there is never any about about the content. In my experience, Adsense is ineffective on homepages. Advertising that’s related to your blog’s overall theme would be more effective on your homepage IMO. But if you get lots of traffic, adsense will convert anyways due to tons of impressions.

If your objective is to stop MFA sites that target words like ‘comments’, ‘trackbacks’, ‘pings’, ‘archives’ then a more effective way is to use adsense targetting. The competitive filter isn’t the tool to do this, especially as you can only add 200 sites and I’m guessing there are thousands of MFA sites, that probably change urls every month

If your objective is to stop MFA sites that target words like ‘comments’, ‘trackbacks’, ‘pings’, ‘archives’ then a more effective way is to use adsense targetting. The competitive filter isn’t the tool to do this, especially as you can only add 200 sites and I’m guessing there are thousands of MFA sites, that probably change urls every month

@Enblogopedia: Only thing that can do well on home pages are impression based ads. It doesn’t matter somebody clicks or not.

Not true in all cases, and probably wrong in most cases. You can make a decent CPM off homepage ads -you just have to put them in the right place! Yes, they may not account for a high proportion of traffic but all impressions count in my view. I managed an average of $2.5 for mine last month which is better than anything I will get from a CPM ad (TF 468×60 banners don’t have a good CPM) and I’d rather have a nice clean adsense unit than an annoying animated or ‘smiley’ ad!

@Enblogopedia: Only thing that can do well on home pages are impression based ads. It doesn’t matter somebody clicks or not.

Not true in all cases, and probably wrong in most cases. You can make a decent CPM off homepage ads -you just have to put them in the right place! Yes, they may not account for a high proportion of traffic but all impressions count in my view. I managed an average of $2.5 for mine last month which is better than anything I will get from a CPM ad (TF 468×60 banners don’t have a good CPM) and I’d rather have a nice clean adsense unit than an annoying animated or ‘smiley’ ad!

That link on JohnTp was good, we got into some good discussion there. If somebody is checking the link, check the comments. You will get some good ideas

That link on JohnTp was good, we got into some good discussion there. If somebody is checking the link, check the comments. You will get some good ideas

Home page ads will never pay well.

I agree with Ashish here too!
Most of people are coming to individual pages(posts, categories..etc) through RSS, other posts from other sites or through SE and not to the home page, so the CTR will be low obviously. Read this informative article.

Home page ads will never pay well.

I agree with Ashish here too!
Most of people are coming to individual pages(posts, categories..etc) through RSS, other posts from other sites or through SE and not to the home page, so the CTR will be low obviously. Read this informative article.

The unit at the top of my index pages doesn’t do too badly at around $2+ cpm. Anyway, it only accounts for around 5% of my overall impressions so I doubt removing it would have a big impact on my overall CPM.

As to using the competitive filter to improve CPM I’m convinced that this isn’t possible. As Dan & Musiq said it’s pointless second-guessing Google – just let Google decide what ads are best to run and concentrate on writing the right content. The competitive ad filter should only be used to block competitors if you are worried about their ads appearing on your site. In my view if competitors want to waste their money trying to steal my customers, then I’m happy to take their cash.

The unit at the top of my index pages doesn’t do too badly at around $2+ cpm. Anyway, it only accounts for around 5% of my overall impressions so I doubt removing it would have a big impact on my overall CPM.

As to using the competitive filter to improve CPM I’m convinced that this isn’t possible. As Dan & Musiq said it’s pointless second-guessing Google – just let Google decide what ads are best to run and concentrate on writing the right content. The competitive ad filter should only be used to block competitors if you are worried about their ads appearing on your site. In my view if competitors want to waste their money trying to steal my customers, then I’m happy to take their cash.

Our best ad CTRs are on the tag and category pages, followed by post detail pages.

We get most of our traffic to the post detail pages, followed by the category and tag pages, and a little to the homepage.

Have an awesome day!
Dan

Our best ad CTRs are on the tag and category pages, followed by post detail pages.

We get most of our traffic to the post detail pages, followed by the category and tag pages, and a little to the homepage.

Have an awesome day!
Dan

I would request Everybody to share their experience.

@Everton: If you can jump into the discussion it will be great. Since you had ads on home page tags archives and on posts…you can give us a better view.

I would request Everybody to share their experience.

@Everton: If you can jump into the discussion it will be great. Since you had ads on home page tags archives and on posts…you can give us a better view.