Chad Randall has written a post called the 7 Levels of Revenue For Your Blog, which ranks the various ways bloggers can make money, with level 1 being the lowest and Level 7 the highest.
Chad has placed Adsense at Level 1, which isn’t surprising given his views about Adsense – Chad was the author of the controversial post on Problogger encouraging bloggers to remove Adsense in order to attract advertisers. Chad places Fixed Monthly Sponsors in the top position at Level 7.
Here’s the full list – Do you agree with Chad’s rankings?
- Level 1: Adsense
- Level 2: Affiliate Programs
- Level 3: Ad Networks
- Level 4: Automated Text Link Ads
- Level 5: Fixed Link Text Link Ads
- Level 6: Graphical Banner Ads
- Level 7: Fixed Monthly Sponsors
I think Chad is mistaken to put Adsense at number 1. Not only is Adsense the main money earner for most bloggers, it’s also the most accessible service. Although Graphical Banner Ads and Fixed Monthly Sponsors definitely do offer the best return, these tend to be only accessible to the big blogs. To be honest, I think when a ‘blog’ gets to the size of Gizmodo or Engadget, I think they stop becoming a blog.
Personally, my biggest earner remains Adsense and I think it will continue to be, unless I get lucky and sell more direct campaigns like I did in March where I sold over Â£3k in direct ads. However, constantly generating Direct Ad sales is tough unless you have the time to concentrate on approaching Direct Advertisers.
One area I’m still trying to work out to crack is Level 2: Affiliate Programs as no matter what I do, I never seem to generate any income. I’m also still experimenting with alternate ad schemes to supplement my Adsense income.