Coca-Cola and iTunes have signed a deal to give away 2 billion mp3 tracks, that will be the biggest ever music promotion in Europe (not available in the US). Between now and August, 2 billion free music tracks, as well as iPods and tickets to concerts will be given away. All the concerts will also be recorded and made available on iTunes.
Time to start stocking up the fridge with Coca-Cola over the summer I think.
