Sony To Drop PS3 Price - Finally Admitting Too Expensive?


GigaOM reports that Sony have just unveiled a new 80GB PS3 model today which will be launched first in South Korea. After recently cancelling the 20GB model in America, introducing the 80GB model would provide a perfect excuse to drop the price of the $599 60GB.

When Sony first released the Sony PS3 pricing they justified it because of all the technology it was packing. However, the problem with this approach is that just because something is good value doesn’t mean it isn’t expensive.

One of the first projects I worked on when I was a Management Consultant was for EuroDisney when it first launched and was struggling, and we were tasked with trying to work out why. One of the common complaints was that the food was too expensive, which baffled the EuroDisney staff as pound for pound the food cost the same as elsewhere in Europe.

The problem after we did a bit of digging was the size of the portions. Yes, the hotdogs cost the same per pound, but the problem was that the portions were twice the size and European kids weren’t able to eat the same portions as American kids and couldn’t finish their food. So, parents were left feeling that they’d wasted their money after spending a whopping £20 and hotdogs and fries for two kids.

Hopefully Sony will soon make the Playstation 3’s price more appetising.

Bookmark & Share

Related Posts

About the Author

author photo

Everton is based in London and has worked in the internet and mobile space for over ten years now, and before that worked in corporate strategy and consulting. He has a degree in Economics from Cambridge University, and currently runs the Portal and online operations for one of the largest ISPs in the UK. He also writes for Windows 7 News.

See All Posts by This Author

There Are 7 Responses So Far. »

  1. #1

    Talk to me when it gets down to the original PS2 price. If I was a daily gamer, I’d be all over this, but paying more for a game console as compared to a PC, is way to much for me.

  2. #2

    It is not only the friggin console which is hopefully a one time layout - but the price of the average PS3 game has gone up ridiculously! If a person buys 3 games per quarter for 3 years that is a total outlay of $2,124 just for games - a little over $500 more than what the same average PS2 game would cost…

    Hold onto your wallets…

  3. #3

    At last they decided to lower the price, and I think it was a smart move by them, the sales will boost for them now!

  4. #4

    Interesting discovery of the problem regarding EuroDisney! :D One I wouldn’thave thought of at all :)

  5. #5

    [...] to Connected Internet, Sony is coming out with an 80 GB model for the PS3.  Then hopefully the price of the normal 60 GB [...]

  6. #6

    The ps3 games cost the same as 360 games do now ($59.99). However, for ps3 games its a new disc format (blue ray), and the 360 s still using the same type of dvd discs the original xbox used. Im not dissing on any system, im just saying the reason for ps3 games prices being a little more expensive then the ps2 games were when the ps2 1st came out is because its a new disc format.

  7. #7

    I bet the difference in manufacturing costs is probably in the cents not dollars.

Subscribe without commenting

Post a Response


Comment Policy: Any comments are permitted only because the site owner is letting you post, and any comments could be removed for any reason at the absolute discretion of the site owner.