Pay Per Post Direct – Why Would You Do It?

I just got an email from Pay Per Post announcing their new Pay Per Post Direct scheme, which allow bloggers to sign up advertisers directly via their sites.

The ‘benefits’ of the Pay Per Post Direct scheme is that Pay Per Post only take a 10% cut, and the blogger gets to keep the other 90%. If you’re looking for a good write-up then check out Andy Beard’s site.

I really can’t see the logic of signing up to the scheme. If an advertiser has decided based upon looking at your site that they want to buy a review, then why not just do the deal directly and keep all the money?

By all means keep your site listed in the PPP directory so that you don’t miss out on any potential reviews that might come in via that route, but I really think that any advertising sales generated via your site should be done directly. If you’ve generated the sales lead directly, then why pay commission?

I feel the same about all the many blogs I see advertising ReviewMe or Text Link Ads on their sites, as again the payback will usually be better if you sell the review directly, even if you get lucky and get an extra $25 for signing up a new advertiser at the same time. As long as your ReviewMe price is greater than $50 then you will always be better off selling the review directly e.g. if you sold a $100 review directly you would bank $100, whereas if you sold the review via ReviewMe the most you could make would be $75 (50% x$100 + $25).

I just feel that all bloggers are achieving by adding ‘get reviewed by this site for $xxx’ from ReviewMe badges, and ‘buy text links’ from TLA buttons, is giving away free advertising to these companies. If you are determined to try and sell reviews via your site, then you’d be much better off using the same inventory to push direct advertising opportunities.

This is what I have done on my site by pushing all links on my site to buy advertising to my own sales page. You can even undercut your ReviewMe or TLA prices to encourage users to go directly and still be quids in, rather than via a 3rd party.

I also sleep better at night by not having links to Text Link Ads and ReviewMe on all pages on my site, just in case Google really do downgrade sites they find selling links. By having links to Text Link Ads and Review Me on every page, you might as well be shouting to Google ‘Hey, I’m selling links – downgrade my site!’

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21 Responses to Pay Per Post Direct – Why Would You Do It?

  1. AndyBeard May 29, 2007 at 11:30 pm #

    Thanks for the mention – I should stress the review I wrote for PPP Direct wasn’t paid for, and I didn’t know anything about how they might promote it.

    It isn’t a 10% cut, you get paid the advertised price, and it is 10% on top, so a 9% cut of what the advertiser pays.

    They cover the Paypal fees which takes up half of it.

    I am writing reviews that effectively scream at Google “This Content Should Be In The Index” and “These links are editorial” despite the consulting fee.

    My future business plans do partially depend on where the land in the sand is drawn, and currently the width of that line is like the width of the beach at Camber Sands – for those that don’t know the beaches on the SE coast of England, it can take a good 10 to 20 minutes to walk down from high tide mark to low tide.

    A 4-5% handling fee for PPP is insignificant if that provides a reassurance for the advertiser and an interface, escrow, some level of 3rd party mediation etc.

    The percentages will be different from their future market place, but still reasonable if they can hook up some bigger names.

    I am already testing out the interface with my first ordered review.

  2. Andy Beard May 30, 2007 at 12:30 am #

    Thanks for the mention – I should stress the review I wrote for PPP Direct wasn’t paid for, and I didn’t know anything about how they might promote it.

    It isn’t a 10% cut, you get paid the advertised price, and it is 10% on top, so a 9% cut of what the advertiser pays.

    They cover the Paypal fees which takes up half of it.

    I am writing reviews that effectively scream at Google “This Content Should Be In The Index” and “These links are editorial” despite the consulting fee.

    My future business plans do partially depend on where the land in the sand is drawn, and currently the width of that line is like the width of the beach at Camber Sands – for those that don’t know the beaches on the SE coast of England, it can take a good 10 to 20 minutes to walk down from high tide mark to low tide.

    A 4-5% handling fee for PPP is insignificant if that provides a reassurance for the advertiser and an interface, escrow, some level of 3rd party mediation etc.

    The percentages will be different from their future market place, but still reasonable if they can hook up some bigger names.

    I am already testing out the interface with my first ordered review.

  3. listikal May 29, 2007 at 11:42 pm #

    Everton,

    Is it rumored some time in the future that Google is going to downgrade sites selling links? Can you explain that a little better?

  4. listikal May 30, 2007 at 12:42 am #

    Everton,

    Is it rumored some time in the future that Google is going to downgrade sites selling links? Can you explain that a little better?

  5. AndyBeard May 30, 2007 at 12:00 am #

    Google has been limiting the ability to pass pagerank for at least 2 years but pinning them down on specific information, especially on the official Google blogs is almost impossible.
    On paid reviews they might be able to eventually discount external links at the post level, but they really want people to use nofollow on paid links of every kind.
    I have linked to one of my articles about it which lists lots of examples of paid links that might or might not qualify and are within that wide band of sand.
    The most recent article on this on the Matt Cutts blog generated over 600 comments. (he is in charge of Webspam at Google) – just search for paid links, he will rank in first place forever I think.

  6. Andy Beard May 30, 2007 at 1:00 am #

    Google has been limiting the ability to pass pagerank for at least 2 years but pinning them down on specific information, especially on the official Google blogs is almost impossible.

    On paid reviews they might be able to eventually discount external links at the post level, but they really want people to use nofollow on paid links of every kind.

    I have linked to one of my articles about it which lists lots of examples of paid links that might or might not qualify and are within that wide band of sand.

    The most recent article on this on the Matt Cutts blog generated over 600 comments. (he is in charge of Webspam at Google) – just search for paid links, he will rank in first place forever I think.

  7. Scott May 30, 2007 at 5:46 am #

    I couldn’t agree with you more, EB. I recently did a post on ScottPot titled, If You Get Down With Companies Like ReviewMe, SponsoredReviews and PayPerPost, Contact Me Directly, I’ll Save You Money :) , all about taking the middle man out of the equation, benefiting both the advertisers and the site owners.

    No disrespect, Andy Beard, b/c I admire your work and I read your feeds all the time but, with regards to the paypal fees- with the % that the advertisers will save by contacting the site owners directly, certainly they can cover the paypal fees. Just my opinion, not trying to be controversial.

  8. Scott May 30, 2007 at 6:46 am #

    I couldn’t agree with you more, EB. I recently did a post on ScottPot titled, If You Get Down With Companies Like ReviewMe, SponsoredReviews and PayPerPost, Contact Me Directly, I’ll Save You Money :) , all about taking the middle man out of the equation, benefiting both the advertisers and the site owners.

    No disrespect, Andy Beard, b/c I admire your work and I read your feeds all the time but, with regards to the paypal fees- with the % that the advertisers will save by contacting the site owners directly, certainly they can cover the paypal fees. Just my opinion, not trying to be controversial.

  9. Everton June 10, 2007 at 10:10 am #

    @Matt

    I think you missed the point. It’s not about PPP bringing advertisers to you. It’s when you recruit advertisers directly – why pay a fee then?

  10. Avatar of Everton
    Everton June 10, 2007 at 11:10 am #

    @Matt

    I think you missed the point. It’s not about PPP bringing advertisers to you. It’s when you recruit advertisers directly – why pay a fee then?

  11. Andy Bailey September 9, 2007 at 9:04 pm #

    I did some ppp advertising recently with mixed results, I thought I’d try to approach bloggers directly and found 3 blogs that displayed the button, all 3 responded saying that I should use the button and pay through ppp.

    I was surprised but if you think about it, would you sell something on ebay directly to someone who sends you an email? that’s a big no-no and everyone knows it!

    now, if someone were to approach me via email to advertise something of theirs, I’d be a little suspicious of what they’re selling!

  12. Andy Bailey September 9, 2007 at 10:04 pm #

    I did some ppp advertising recently with mixed results, I thought I’d try to approach bloggers directly and found 3 blogs that displayed the button, all 3 responded saying that I should use the button and pay through ppp.

    I was surprised but if you think about it, would you sell something on ebay directly to someone who sends you an email? that’s a big no-no and everyone knows it!

    now, if someone were to approach me via email to advertise something of theirs, I’d be a little suspicious of what they’re selling!

  13. Sasha T. October 15, 2007 at 2:21 pm #

    Well, it is always the best way to contact the person directly but some people like the comfort this service brings…

    S.

  14. Sasha T. October 15, 2007 at 3:21 pm #

    Well, it is always the best way to contact the person directly but some people like the comfort this service brings…

    S.

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