An old colleague of mine who is the Managing Director of Incentivated a Mobile Marketing company, has just forwarded to me their latest newsletter. I thought I’d write a quick post to promote one of their latest campaigns, as I love how simple and useful it is.
In tandem with with Oxfam, Incentivated have launched a service to help Londoners donate their books, clothes and other goods. All they have to do is text REUSE and their POSTCODE to 63131. By return, they will receive a text message with the location and contact details of their nearest Oxfam store.
I think this is a great service as not only is it simple, I’m sure it will encourage many more people to put their unwanted goods to good use, rather than just throwing them away.
