Comscore have just released stats on the state of the UK Mobile Internet market. In January 2007 5.7 million people used a mobile device to access the web. This compares to the 30 million million people who accessed the internet from a PC. Of the 5.7 million users, individuals under 35 accounted for 67% of the overall audience.
I’m staggered by the numbers, as I really didn’t think mobile internet usage had hit these levels. I really think that usage of the mobile internet is close to exploding, particularly as the ‘texting generation’ get older and start earning and spending.
Devices are also finally starting to deliver a rich experience. Take my Nokia N95 for instance. I really can’t fault it, and apart from the poor GPS service, I can’t think of many things I’d want to change. I love it so much, I really think I’ve finally got a phone which I will keep for more than 6-10 months, rather than upgrading to the latest phone like I normally do.
What was disappointing to see in the Comscore report was that the usual suspects are the five most popular sites. The top five mobile sites in the UK are (in order):
- The BBC
- MSN-Windows Live
- Yahoo!
- SKY
