New Logo Design For London 2012 Olympic Games

Now I’m a big fan of logos and that’s partly why I started The Logo Homepage dot com, and I’ve been keeping a keen eye on new logo designs.

When I got up this morning to the news that London has got new logo identity for the 2012 games, I was very excited until I saw it. To be honest, I was disappointed about the new designs, for a start, it looks like shattered buildings to me.

Maybe it’s a sign, a sign that indicates something like: the spiralling cost would ultimately shatter the dreams of 2012 London Games…

To make it worse, the new logo design for the 2012 London Olympics Games has costed taxpayers well over £400,000. Can’t they just hold a competition for designing a logo, I’m sure they will get many involved and what’s more, a logo for free, just like what they did in China with the Beijing 2008 Logo.

Well, I guess it’s too late now!

In the press release, it says “The new emblem is dynamic, modern and flexible. It will work with new technology and across traditional and new media networks.” But what’s wrong with the previous logo though, don’t they remember that it’s that logo that won London the right to hold the 2012 games?

So what do you think, readers, do you like the new one or prefer the old?