Feedburner FAN Already Benefiting From Google Acquisition?

June 12th, 2007 • Related • Filed Under

I think that Feedburner are already benefiting from being acquired by Google, which appears to have raised their profile with advertisers. Over the last couple of days I’ve had to approve way more Feedburner FAN adverts than usual, mainly from advertisers I haven’t seen before.  Are other Feedburner FAN partners having a similar experience?

I really hope that my assumption is true, and that advertisers will finally start understanding the value of feed advertising. I’m glad that Feedburner and Google are taking the lead on this, so that RSS advertising develops the right way, so that we don’t start seeing nasty popups, interstitials etc in feeds.

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Everton is based in London and has worked in the internet and mobile space for over ten years now, and before that worked in corporate strategy and consulting. He has a degree in Economics from Cambridge University, and currently runs the Portal and online operations for one of the largest ISPs in the UK. He also writes for Windows 7 News.

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There Are 5 Responses So Far. »

  1. #1

    Comment by horisly on 12 June 2007:

    You have a good feed subcribes numbers. and benefit from if advertisers get the value of feedburner.

  2. #2

    Comment by Alpesh Nakar on 12 June 2007:

    Yep.
    It’s been crazy these last one week. As it is I have been away and now I just going….tick…tick… :-)

  3. #3

    Comment by Pchere on 12 June 2007:

    Just approved lots of new geo-targeted high CPM ads at Feedburner. It seems the Google effect is working!

  4. #4

    Comment by Everton on 12 June 2007:

    I approved 12 more this morning!

  5. #5

    Comment by Dan and Jennifer on 12 June 2007:

    Hey Everton, thanks for the heads-up, this is awesome.

    Guess we should consider enabling our FAN ads again!

    So, I wonder if this is perhaps some integration with the mystical Google CPM network that we’ve been hearing about nobody has seen in the wild. :-)

    Seriously, we’d love to get into that network - TribalFusion is a nice addition to revenue, but the net CPM is not exactly impressive.

    @ Pchere - just to clarify, when you say “high CPM”, are you talking markedly higher than the net CPM you end up with from TribalFusion?

    Have an awesome day!
    Dan

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