I think that Feedburner are already benefiting from being acquired by Google, which appears to have raised their profile with advertisers. Over the last couple of days I’ve had to approve way more Feedburner FAN adverts than usual, mainly from advertisers I haven’t seen before. Are other Feedburner FAN partners having a similar experience?
I really hope that my assumption is true, and that advertisers will finally start understanding the value of feed advertising. I’m glad that Feedburner and Google are taking the lead on this, so that RSS advertising develops the right way, so that we don’t start seeing nasty popups, interstitials etc in feeds.
